Where Were You When I Was Broke?
What if I'm the Best (but don't know it)?
The Right Time to Start is "Right Now"
Creating A Go To Market Strategy
A Simple Trick for Less Awkward, More Effective One-on-One Meetings
Types of Crowdfunding: Donation, Rewards, and Equity-Based
How To Create A Business Model Canvas
How Startup Funding Stages Work
Everything You Need to Know About Product-Market Fit
Sole Proprietorships: What You Need to Know
Revenue Model
Private Investors for Startups: Everything You Need to Know
Why Founders Can't Retire
The Most Expensive Equity Doesn't go to Investors
How to be Great at Worrying
Top 10 SaaS PPC Agencies (2026)
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.
Can Startups Be a Team of One?
Why are We Really Building a Startup?
We Rarely "Control" Our Startups
The Problem With Never Being Done
What Should My Expectations Be?
What Actually Happens if I Run Out of Gas?
The Value of Side Quests
The Key to Success Is Mastering Failure
We Can't Predict the Future Anymore
We Wanted Efficiency. We Got Isolation.
Startups are the Future of Employment
The Founder "Hard Reset"
Where Does Our Optimism Come From?
When Popularity Destroys Productivity
Will Getting Bigger Make Us Better?
"Just Be Yourself" is Terrible Startup Advice
Embrace How Messed Up You Are
The Great Remote Workplace Reset
Can I Hire Someone to Run My Startup for Me?
How Founders Get "Fired by Promotion"
Burnout is a Treatable Injury
Stop Pretending You Don't Have Enough Time
Are We Aligned with Everyone Around Us?
Will the Payout be Worth the Sacrifice?
How Founders Blow Their Fortunes
When Should We STOP Asking for "More"?
Can Entrepreneurship Help Alleviate Poverty?
Should Employees Really be Our Friends?
Can Founders be Replaced by AI?
The Best Startup Fractional CMOs and Growth Leaders
The Best Growth Marketing Agencies: How to Choose Them and Who They Are
What if We Run Out of Goals?
Reinvention is Our Only Constant
We're So Connected — And Totally Lonely
The 10 Best Growth Agencies for Startups
My Roadmap to Becoming a Confident Leader
Is College a Waste of Time for Founders?
Are We Preventing Our Startup From Evolving?
Building a Startup That Loves You Back
When Our Friends Resent Our Success
When Our Startup Outgrows Us
When Being in the 1% Feels like Failure
We Need Outside Interests that Consume Us
If You're Not Terrified, You're Doing it Wrong
Why do Founders Suck at Asking for Help?
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset

Why is Everyone Counting My Money?

WS
Wil Schroter
Why is Everyone Counting My Money?

No one cares what we have — they care that they don't have it.

That's a huge problem for Founders because we often have very asymmetrical compensation compared to the rest of our staff. We have more equity, we have a higher salary. We're on an investor retreat to some insanely cool resort while they are freezing their asses off in our cramped office. We're driving the new Benz while they're sharing a Kia with their roommate.

No matter what the delta is, what we have and what everyone else does not will always be a problem. As the organization grows, and the delta between our lifestyle and that of our staff increases, this situation only gets exponentially worse.

What we need to do is first understand why it's happening and then be mindful of how to manage it.

Where Does The Problem Stem From?

Before we talk about how to manage it, let's talk about why the problem exists to begin with. Fundamentally humans feel like they deserve more, regardless of the situation. Have you ever heard someone turn down a raise? Why hasn't someone said "Well, 5 years ago I never thought I'd be making this much, so I'm good. No more raises for me!"

We all want more, and that's OK. The problem gets exacerbated when the people who have more are living in the same conditions. If our team is parking next to us, eating lunch with us, and working from the same office every day, yet we're flying on a private jet and they are sitting on a Greyhound bus, there's no version where they say "This is cool, I'm super happy for them." When we see Jeff Bezos hop in his own rocket ship, we don't worry about that because he's in some other orbit (literally) from us. But the closer Jeff gets to our own lives, the easier it is to wonder why that delta is too far away when our lives are so close.

Why Won't People Accept It?

The moment we say "That's just the way it is, everyone has to accept it" is the moment we make the problem 100x worse. It's not that we haven't earned that luxury, it's that we have to be self-aware enough to understand that our luxury directly correlates to someone else's pain.

When I was a poor kid, I had a good friend who would go on all of these incredible vacations all over the world with his parents. He would come back all tanned and happy and recount all the cool shit they got to do. Meanwhile, we didn't own a phone because we couldn't pay for the service. At no point was I thinking "Welp, I'm just poor so I guess that's the way it is!" He was my friend, and at some level, I was happy for him, but that wasn't the primary trigger — it was jealousy and envy because I wanted that and I couldn't have it.

Pretending that everyone else is going to magically suppress all of those feelings simply because it's not convenient for us personally is a dangerous position to take. Those same feelings of jealousy and envy spark all of the negative cultural behaviors we could possibly imagine, from folks rooting against us to, in the extreme, conspiring to ruin us.

A Careful Balancing Act

How we present our asymmetry of compensation to our staff has a very real consequence to us as Founders. We want them to be on our team, and ideally, we want these same great outcomes for them. But we have to be incredibly careful as to how we present that asymmetry and how we present ourselves.

That means not everything is a social media moment. What's an innocent selfie on the Amalfi Coast to us is yet another slap in the face to a team member who's struggling to make ends meet. Like everything else we do with our startup, we have to consider the consequences of our actions, and those actions are more often going to cost us than help us.

This isn't about trying to pretend the delta doesn't exist — it's the opposite. It's about recognizing that the delta does in fact exist and being incredibly considerate to those in our world who can be unduly harmed and affected by it. We can enjoy all the great things life has to offer — but sometimes we need to consider who isn't at the party.

In Case You Missed It

What Happens After I’ve “Made It”? Success is a big deal, especially when we don't have it. But when we do, you’d be surprised at how we almost universally learn that the things that occupy our day are largely the same.

My Startup Failed — But I Was Still Successful. Khalid Boukdid, Founder of Arbio.io, had experienced every phase of startup disappointment imaginable, but in that moment, he had actually achieved success. He just didn’t realize it yet.

How Long Will it Take to Have a Successful Startup? Launching a startup can happen really quickly. Making it a real business — now, that takes a lot of time. But how much time does it take to make a startup successful?

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