Articles
How to be a Terrible Startup Advisor
Which Version of Me for Dinner Tonight?
The Death of the Technical Co-Founder
We Do What Others Won't
Surprise, You're a Startup Again!
Where Were You When I Was Broke?
What if I'm the Best (but don't know it)?
The Right Time to Start is "Right Now"
Creating A Go To Market Strategy
A Simple Trick for Less Awkward, More Effective One-on-One Meetings
Types of Crowdfunding: Donation, Rewards, and Equity-Based
How To Create A Business Model Canvas
How Startup Funding Stages Work
Everything You Need to Know About Product-Market Fit
Sole Proprietorships: What You Need to Know
Revenue Model
Private Investors for Startups: Everything You Need to Know
Why Founders Can't Retire
The Most Expensive Equity Doesn't go to Investors
How to be Great at Worrying
Top 10 SaaS PPC Agencies (2026)
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.
Can Startups Be a Team of One?
Why are We Really Building a Startup?
We Rarely "Control" Our Startups
The Problem With Never Being Done
What Should My Expectations Be?
What Actually Happens if I Run Out of Gas?
The Value of Side Quests
The Key to Success Is Mastering Failure
We Can't Predict the Future Anymore
We Wanted Efficiency. We Got Isolation.
Startups are the Future of Employment
The Founder "Hard Reset"
Where Does Our Optimism Come From?
When Popularity Destroys Productivity
Will Getting Bigger Make Us Better?
"Just Be Yourself" is Terrible Startup Advice
Embrace How Messed Up You Are
The Great Remote Workplace Reset
Can I Hire Someone to Run My Startup for Me?
How Founders Get "Fired by Promotion"
Burnout is a Treatable Injury
Stop Pretending You Don't Have Enough Time
Are We Aligned with Everyone Around Us?
Will the Payout be Worth the Sacrifice?
How Founders Blow Their Fortunes
When Should We STOP Asking for "More"?
Can Entrepreneurship Help Alleviate Poverty?
Should Employees Really be Our Friends?
Can Founders be Replaced by AI?
The Best Startup Fractional CMOs and Growth Leaders
The Best Growth Marketing Agencies: How to Choose Them and Who They Are
What if We Run Out of Goals?
Reinvention is Our Only Constant
We're So Connected — And Totally Lonely
The 10 Best Growth Agencies for Startups
My Roadmap to Becoming a Confident Leader
Is College a Waste of Time for Founders?
Are We Preventing Our Startup From Evolving?
Building a Startup That Loves You Back
When Our Friends Resent Our Success
When Our Startup Outgrows Us
When Being in the 1% Feels like Failure
We Need Outside Interests that Consume Us
If You're Not Terrified, You're Doing it Wrong
Why do Founders Suck at Asking for Help?
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth

Let's Kill the 40 Hour Workweek

WS
Wil Schroter
Let's Kill the 40 Hour Workweek

Why are we still paying people in units of time?

It's been about 100 years since the Industrial Revolution and yet nearly everyone on the planet still gets paid like a dock worker, where units of time equal measurable production.

That made sense when nearly everyone had an output that could be tracked by time, but in our current economy, why do we still think every job should be performed for exactly 40 hours within a 9 to 5 schedule?

We're at a point where we can no longer justify a one size fits all type of output metric. It's time we burn down the old institution of work hours and build a new mechanism that actually applies to what employers are paying for, and what employees actually do.

Let's Pay for Outcomes

As Founders what we care about more than anything is the outcome of our costs. If it takes our developer 20 hours to finish their project or 60 hours, do we really care? Isn't that ultimately something they should be managing and not us?

We should be focused on setting our desired outcomes and the amount we're willing to pay for those outcomes. That's the deal. It's our job to manage our pay, and the employee's job to manage their time.

Let's Revisit "Business Hours"

At some point, the world agreed that "business hours" would exist roughly between 9 a.m. and 5 p.m. in whatever time zone we existed in. That made sense when we had to physically coordinate a lot of people all at the same time meet face to face, collaborate, and yell at each other.

But we've long since outgrown those conditions since we started using email about 30 years ago! Nowadays between email, text, and messenger apps, we've moved to a world of asynchronous communications, and more so, where our physical location generally doesn't apply.

What we're really trying to do is establish expected "response times." It's not about whether someone is "in their seat working" during specific hours as much as they are responsive when we need them. We can map this to a common set of hours so we have expectations, but we can provide flexibility and responsiveness at the same time.

Let's Abandon the "40 Hour Benchmark"

We've gotten really hung up on this concept of 40 hours being the standard-bearer for productivity. If we work fewer hours we're a slacker and if we work more hours we're overworked. How is that possibly the same for every person in every profession at every stage in their life?

The 40-hour benchmark assumes too much. It assumes that if we've worked 40 hours that we must have been productive. If we work 20, we're underperforming and if we work 60 we're overworked. Our productivity should be measured by how much we can get done in as few hours as possible. If it takes us 40 hours to do 20 hours worth of work, we shouldn't get a high five.

We need to break free of this antiquated 40-hour workweek mentality that has so little relevance in today's workplace. Instead, we need to wipe the slate clean and design a new system that takes into account what the world really looks like, what we're really trying to achieve, and if we're being just crazy — makes our lives significantly better.

In Case You Missed It

How Much Should I Be Working? (podcast). Wil and Ryan take a deep dive into the benefits of thinking quality and not quantity when it comes to your weekly punch card.

Optimizing for Productivity. Working through peak productivity is easy. It’s the valleys that we’re concerned about. The key is to plan for and optimize the valleys so we can recharge effectively.

I’m Burnt Out. What Do I Do? When we hit a point of burn out it's important that we understand what to do about it. If we ignore it, the problem only gets much worse. So let's take a look at what Founders do to deal with burnout head-on.

Find this article helpful?

This is just a small sample! Register to unlock our in-depth courses, hundreds of video courses, and a library of playbooks and articles to grow your startup fast. Let us Let us show you!

OR
GoogleLinkedInFacebookX/Twitter

Submission confirms agreement to our Terms of Service and Privacy Policy.