Startup Therapy Podcast

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


In most cases, Founders find happiness when they feel safe, when their efforts are validated, and when people appreciate their accomplishments. It doesn’t require much, yet the effort put forth to achieve happiness is basically blood, sweat, tears, and years of hard work.

Listen To Episode 143

Let's talk about what happens when funding is scarce. In the world of Startups and the struggles of keeping your business running, the fight is for you not to win. It’s more of a fight for you not to lose!

Listen To Episode 142

Most people focus on hiring more people, settling in a bigger office, or getting additional funding as a form of success. But for most Founders, at the early stages of their business, it’s all about taking away liabilities one at a time.

Listen To Episode 141

The biggest fear Founders have is what happens to the business when they take a much needed break. But guess what? With the right people in place, more than half of a Founder’s work can be done by someone else.

Listen To Episode 138

Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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