The Death of the Technical Co-Founder
We Do What Others Won't
Surprise, You're a Startup Again!
Where Were You When I Was Broke?
What if I'm the Best (but don't know it)?
The Right Time to Start is "Right Now"
Creating A Go To Market Strategy
A Simple Trick for Less Awkward, More Effective One-on-One Meetings
Types of Crowdfunding: Donation, Rewards, and Equity-Based
How To Create A Business Model Canvas
How Startup Funding Stages Work
Everything You Need to Know About Product-Market Fit
Sole Proprietorships: What You Need to Know
Revenue Model
Private Investors for Startups: Everything You Need to Know
Why Founders Can't Retire
The Most Expensive Equity Doesn't go to Investors
How to be Great at Worrying
Top 10 SaaS PPC Agencies (2026)
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.
Can Startups Be a Team of One?
Why are We Really Building a Startup?
We Rarely "Control" Our Startups
The Problem With Never Being Done
What Should My Expectations Be?
What Actually Happens if I Run Out of Gas?
The Value of Side Quests
The Key to Success Is Mastering Failure
We Can't Predict the Future Anymore
We Wanted Efficiency. We Got Isolation.
Startups are the Future of Employment
The Founder "Hard Reset"
Where Does Our Optimism Come From?
When Popularity Destroys Productivity
Will Getting Bigger Make Us Better?
"Just Be Yourself" is Terrible Startup Advice
Embrace How Messed Up You Are
The Great Remote Workplace Reset
Can I Hire Someone to Run My Startup for Me?
How Founders Get "Fired by Promotion"
Burnout is a Treatable Injury
Stop Pretending You Don't Have Enough Time
Are We Aligned with Everyone Around Us?
Will the Payout be Worth the Sacrifice?
How Founders Blow Their Fortunes
When Should We STOP Asking for "More"?
Can Entrepreneurship Help Alleviate Poverty?
Should Employees Really be Our Friends?
Can Founders be Replaced by AI?
The Best Startup Fractional CMOs and Growth Leaders
The Best Growth Marketing Agencies: How to Choose Them and Who They Are
What if We Run Out of Goals?
Reinvention is Our Only Constant
We're So Connected — And Totally Lonely
The 10 Best Growth Agencies for Startups
My Roadmap to Becoming a Confident Leader
Is College a Waste of Time for Founders?
Are We Preventing Our Startup From Evolving?
Building a Startup That Loves You Back
When Our Friends Resent Our Success
When Our Startup Outgrows Us
When Being in the 1% Feels like Failure
We Need Outside Interests that Consume Us
If You're Not Terrified, You're Doing it Wrong
Why do Founders Suck at Asking for Help?
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck

Your Spouse Is the Most Important Backer in Your Startup

WS
Wil Schroter
Your Spouse Is the Most Important Backer in Your Startup

Whenever I sit down with a soon-to-be startup founder or a prospective employee at my startup, I always ask one fundamental question:

“Is your spouse cool with what you’re about to do?”

In my book, it’s all that matters. Having the support of your spouse can make or break an entrepreneur or anyone working in the startup world.

Or, said differently, not having their support is a recipe for disaster.

You Can’t Fight Two Wars

Working at a startup is a grind that takes every ounce of your energy to create something from nothing. If you come home with even an ounce of energy to spare, it’s a gift.

So, if you walk through the door at home, and you’re presented with an entirely new war to fight, it sucks.

No one has enough energy to fight one battle during the day and another at night. You can’t fight two wars, and given enough time, those wars will destroy you.

Understanding Is Hard

Often the problem is that spouses don’t understand what you’re doing – and why would they?

You’re basically coming home saying “I’m going to quit my regular job to go on an adventure with little or no pay, work twice the hours, with no guaranteed payback – ever.”

If they sound confused and un-supportive, it’s because on the surface what you’re doing makes no sense. Therefore, it’s your job to make sure they understand why you’re doing this at a very detailed, emotional level. Because beyond that, the rest does sound completely crazy.

Your Spouse Is Your Lifeline

Very little about growing a startup involves certainty and reassurance. It’s riddled with doubt nearly every day.

That’s why having a spouse that absolutely supports what you do is a lifeline to sanity; someone to remind you that you’re good enough, you’re smart enough, and gosh dammit people like you.

Having that support is incredible. It helps you reload day after day, when everything else is depleting your physical, mental, and emotion stores. It’s your happy place you can rely on every day, to regather your strength and come back fighting.

It’s like having an emotional venture capitalist that will back you each and every day when you need that capital the most.

And for that reason, it’s the only backer that truly matters.


This post originally appeared on the Forbes blog.

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