The Death of the Technical Co-Founder
We Do What Others Won't
Surprise, You're a Startup Again!
Where Were You When I Was Broke?
What if I'm the Best (but don't know it)?
The Right Time to Start is "Right Now"
Creating A Go To Market Strategy
A Simple Trick for Less Awkward, More Effective One-on-One Meetings
Types of Crowdfunding: Donation, Rewards, and Equity-Based
How To Create A Business Model Canvas
How Startup Funding Stages Work
Everything You Need to Know About Product-Market Fit
Sole Proprietorships: What You Need to Know
Revenue Model
Private Investors for Startups: Everything You Need to Know
Why Founders Can't Retire
The Most Expensive Equity Doesn't go to Investors
How to be Great at Worrying
Top 10 SaaS PPC Agencies (2026)
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.
Can Startups Be a Team of One?
Why are We Really Building a Startup?
We Rarely "Control" Our Startups
The Problem With Never Being Done
What Should My Expectations Be?
What Actually Happens if I Run Out of Gas?
The Value of Side Quests
The Key to Success Is Mastering Failure
We Can't Predict the Future Anymore
We Wanted Efficiency. We Got Isolation.
Startups are the Future of Employment
The Founder "Hard Reset"
Where Does Our Optimism Come From?
When Popularity Destroys Productivity
Will Getting Bigger Make Us Better?
"Just Be Yourself" is Terrible Startup Advice
Embrace How Messed Up You Are
The Great Remote Workplace Reset
Can I Hire Someone to Run My Startup for Me?
How Founders Get "Fired by Promotion"
Burnout is a Treatable Injury
Stop Pretending You Don't Have Enough Time
Are We Aligned with Everyone Around Us?
Will the Payout be Worth the Sacrifice?
How Founders Blow Their Fortunes
When Should We STOP Asking for "More"?
Can Entrepreneurship Help Alleviate Poverty?
Should Employees Really be Our Friends?
Can Founders be Replaced by AI?
The Best Startup Fractional CMOs and Growth Leaders
The Best Growth Marketing Agencies: How to Choose Them and Who They Are
What if We Run Out of Goals?
Reinvention is Our Only Constant
We're So Connected — And Totally Lonely
The 10 Best Growth Agencies for Startups
My Roadmap to Becoming a Confident Leader
Is College a Waste of Time for Founders?
Are We Preventing Our Startup From Evolving?
Building a Startup That Loves You Back
When Our Friends Resent Our Success
When Our Startup Outgrows Us
When Being in the 1% Feels like Failure
We Need Outside Interests that Consume Us
If You're Not Terrified, You're Doing it Wrong
Why do Founders Suck at Asking for Help?
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck

How Many Hours Per Week Should I Work at a Startup?

WS
Wil Schroter
How Many Hours Per Week Should I Work at a Startup?

How many hours a week should I work at a startup.png

"Is 60 hours of work per week enough? 80? 100? Do I just work ALL of them?"

In startup culture, we've developed a pretty broken mantra that "more hours equals more growth". We believe we can kill ourselves to success, and if we're being fair, there's a bit of that requirement in building something from nothing, but the real question is — how many hours should we devote to our startup per week?

Before we get into the number of hours we work, let's first focus on the quality of hours we work.

Remember the 40-hour baseline was established at the turn of the 19th century, popularized by the Ford Motor Company in an era where the number of hours that were worked directly drove the growth of the company.

Nowadays, the correlations are rarely there. Most of our productivity comes from the quality of our work, not the number of hours.

So how do I know how many quality hours I have?

Track it.

Start recording all of your time spent throughout the day in 30-minute increments for a couple of weeks. At the end of those 2 weeks, start to look at where you were most productive and where you found yourself "dozing off" by comparison.

You'll find that there are likely sweet spots within the day where your output and focus is at peak — those are your quality hours. Your workday should be focused on harvesting the most quality hours, not just more hours.

Can I do a Tim Ferris "4-Hour Work Week" then?

Probably not, and that's fine.

The point of focusing our hours isn't to "shorten our work week" (although that would be nice) it's to separate this notion of "lots of hours" with "lots of output.”

If we focus solely on the concentration of peak output, we can then get a sense for how many "core productive hours" we have, which forms the real baseline for the number of hours we have to work.

What about my "non-peak" hours?

Well, those are super important too, because not everything is going to be a "peak hour" task.

All of the emails, slack messages, customer calls and non "peak performance" tasks need to be dropped in there. Those may in fact require another 10 hours per day to complete, so yeah, you're back to a 70-hour week.

The difference is that you're working 70 hours because that's exactly how long it takes to do everything, not because you're just "available for 70 hours."

OK, so how many hours should I work?

The least amount possible to cover peak work, and again the least amount possible to cover "non-peak" work.

Start by cutting yourself off at 40 hours and see how much production you can cram into that schedule. Look at every additional hour over that limit as a "problem of efficiency" not a badge of honor for commitment.

The hours you save at work will directly help you recharge at home, which, incidentally will help you get more work done.

In Case You Missed It

How much should I be working? (podcast). Wil and Ryan take a deep dive into the benefits of thinking quality and not quantity when it comes to your weekly punch card.

Optimizing for productivity. Working through peak productivity is easy. It’s the valleys that we’re concerned about. They key is to plan for and optimize the valleys so we can recharge effectively.

Neil Patel on breaking down barriers to productivity. Marketing guru Neil Patel discusses how he manages to stay productive at work while juggling an ever-increasing list of side projects — and what drives him to keep going when the tank is running on E.

Find this article helpful?

This is just a small sample! Register to unlock our in-depth courses, hundreds of video courses, and a library of playbooks and articles to grow your startup fast. Let us Let us show you!

OR
GoogleLinkedInFacebookX/Twitter

Submission confirms agreement to our Terms of Service and Privacy Policy.