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What’s a good way to establish a solid referral network?
I am asking clients for their dentists’ names and then calling them up one by one. Few dentists are willing to meet me, and I find the process tedious. I am curious to find if there’s another, more efficient way to reach my target clients. I am looking for something other than website SEO.
Humberto Valle, Entrepreneur, answered:
Hello, I’m a marketer and strategist by trade. One of the best in Arizona, where I reside.
I can guarantee you that a fundamental reason is that you are calling and talking more about you instead of them. Do your homework on dental services. Aim for one genuine friendly relationship so that you tap into one dentist for pain points and feedback before talking or aiming your efforts (whatever they might be after all) at other dental offices. Once you know what they need, what they want, what they aim for then you can change the conversation to how you can be of value to them.
Another thing is that you don’t call and introduce yourself and ask for a partnership in the first same call. Nurture a relationship, address your goals and purpose of the relationship but don’t press for a partnership all at once.
About Humberto Valle
I help entrepreneurs like you with creative cost effective ways to increase your brand power. I don’t rant but also don’t sugar coat—it’s all about efficiency.
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