How Do I Design My Startup Around My Life?

"I'm hearing all of this talk about Founders working remotely on their own schedule, traveling, and enjoying life while growing their amazing startups. Meanwhile, I'm working 80 hours a week in a cramped office and the only thing growing is my waistline. What am I doing wrong?"

June 7th, 2023   |    By: Wil Schroter    |    Tags: Emotional Support

Building a startup that drives our lifestyle choices is incredibly hard, no matter what that carefree Founder's Instagram might suggest.

In order to make our startups work around our lifestyle, we have to make a deliberate choice to bend the fabric of reality to meet our demands.

It's crazy hard. But it can actually be done.

It Starts With Strong Commitments

The foundation for having a startup that supports our dream lifestyles is making really strong commitments to those lifestyle choices. For example, if we're parents and we want to make sure we never miss our kid's soccer game, we have to publicly make that commitment and stick to it.

Sometimes just announcing those commitments is a great way to get the ball rolling. When we launched we had all just had our first kids, so we made a proclamation that we would never let the business get in the way of our families.

8 years later we've never broken that promise, largely because it was committed to very publicly, so we could all actively support it.

Take Baby Steps — Then Commit

Where we blow this up as Founders is when we try to take it too far too fast. No, we probably can't work from a beach in Fiji for 6 months out of the year (yet). But can we try working remotely for a solid week?

A big part of shifting our workflow and culture is just making small, consistent steps toward adjusting the company to fit our goals.

When we wanted to create more flexibility at, we started by just trying one Wednesday where we could work from home. It was easy to try and easy to reverse if it didn't work. Now, over 200 people work remotely and we're more efficient than ever. Those baby steps are what made it possible.

Bring Personal Goals Into Corporate Planning

All too often we separate our "startup goals" from our "personal goals" as if they’re not allowed to intermingle. But really, our startups often ARE our lives, so separating the goals and activities doesn't make any sense.

What's worked well for us at is that we sync our personal goals first (commitment to our families, free time to pursue interests, how we want to help people) and then figure out how our business can support those goals.

We make daily decisions based on that compass, and our lives reflect that.

Lifestyle Design Isn't a Myth

There's very little preventing us from designing our startups around our life goals. It starts with us being very clear about what we want to achieve and then taking clear, small steps toward those outcomes.

Life is too short. If we're going to create something beautiful in the world with our startup, there's no reason we can't build a beautiful lifestyle in the process.

In Case You Missed It

I’m Killing Myself. How is Everyone Else Finding Work/Life Balance? We're supposed to believe that we can build a world-changing startup from nothing while simultaneously traveling to exotic places and enjoying our "best life". For most of us, that just doesn't add up. What's blowing us up, though, is how we approach the problem.

Work From Home (podcast). Is remote work bullsh*t? Or can remote work & work-from-home policies actually have a positive impact on your Startup? Join Wil and Ryan as they break it down.

How to Mix a Family and a Startup. How do we create a proper balance between growing our family and growing our startups? Do we have to swim in a sea of guilt through this entire journey or is there some other way to get ahead?

About the Author

Wil Schroter

Wil Schroter is the Founder + CEO @, a startup platform that includes BizplanClarity, Fundable, Launchrock, and Zirtual. He started his first company at age 19 which grew to over $700 million in billings within 5 years (despite his involvement). After that he launched 8 more companies, the last 3 venture backed, to refine his learning of what not to do. He's a seasoned expert at starting companies and a total amateur at everything else.

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