Surprise, You're a Startup Again!
Where Were You When I Was Broke?
What if I'm the Best (but don't know it)?
The Right Time to Start is "Right Now"
Creating A Go To Market Strategy
A Simple Trick for Less Awkward, More Effective One-on-One Meetings
Types of Crowdfunding: Donation, Rewards, and Equity-Based
How To Create A Business Model Canvas
How Startup Funding Stages Work
Everything You Need to Know About Product-Market Fit
Sole Proprietorships: What You Need to Know
Revenue Model
Private Investors for Startups: Everything You Need to Know
Why Founders Can't Retire
The Most Expensive Equity Doesn't go to Investors
How to be Great at Worrying
Top 10 SaaS PPC Agencies (2026)
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.
Can Startups Be a Team of One?
Why are We Really Building a Startup?
We Rarely "Control" Our Startups
The Problem With Never Being Done
What Should My Expectations Be?
What Actually Happens if I Run Out of Gas?
The Value of Side Quests
The Key to Success Is Mastering Failure
We Can't Predict the Future Anymore
We Wanted Efficiency. We Got Isolation.
Startups are the Future of Employment
The Founder "Hard Reset"
Where Does Our Optimism Come From?
When Popularity Destroys Productivity
Will Getting Bigger Make Us Better?
"Just Be Yourself" is Terrible Startup Advice
Embrace How Messed Up You Are
The Great Remote Workplace Reset
Can I Hire Someone to Run My Startup for Me?
How Founders Get "Fired by Promotion"
Burnout is a Treatable Injury
Stop Pretending You Don't Have Enough Time
Are We Aligned with Everyone Around Us?
Will the Payout be Worth the Sacrifice?
How Founders Blow Their Fortunes
When Should We STOP Asking for "More"?
Can Entrepreneurship Help Alleviate Poverty?
Should Employees Really be Our Friends?
Can Founders be Replaced by AI?
The Best Startup Fractional CMOs and Growth Leaders
The Best Growth Marketing Agencies: How to Choose Them and Who They Are
What if We Run Out of Goals?
Reinvention is Our Only Constant
We're So Connected — And Totally Lonely
The 10 Best Growth Agencies for Startups
My Roadmap to Becoming a Confident Leader
Is College a Waste of Time for Founders?
Are We Preventing Our Startup From Evolving?
Building a Startup That Loves You Back
When Our Friends Resent Our Success
When Our Startup Outgrows Us
When Being in the 1% Feels like Failure
We Need Outside Interests that Consume Us
If You're Not Terrified, You're Doing it Wrong
Why do Founders Suck at Asking for Help?
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor

Can Founders be Replaced by AI?

WS
Wil Schroter
Can Founders be Replaced by AI?

AI is replacing everything — are Founders next?

Founders have seen a massive boon in helping us accelerate both the speed and cost of our startups with AI, but the nagging question of whether "we're next" is in the back of every Founder's mind right now.

Like seriously — can AI really replace a Founder? The answer is: partially. But it's really important for us to understand what can (and should) be replaced and what we can double down on to enhance what it means to be a Founder.

Some Founder Traits are Replaceable

There’s no sugar-coating it — AI is already outperforming us in tasks we used to think required human ingenuity. Writing marketing copy. Generating wireframes. Analyzing customer behavior. Running code sprints. And the creep is accelerating. Agents can now simulate go-to-market strategies, test user funnels, and even debate pricing models.

For many Founders, that’s a win. Fewer hires. Faster turnaround. Lower burn. But there’s an underlying shift happening. When you realize the “smartest person in the room” is a bot you’re paying $49/month for, it hits differently.

But let's think about this differently. Those weren't necessarily the things that made us a Founder — they just made us a contributor. They were necessary skills and tools we needed at a time when a more efficient model wasn't available. Now they are, and we can evolve accordingly.

What Makes Founders Unique

I want us to think in terms of building a house. In the past, we were the Architect, General Contractor, and Plumber all in one. We reveled in our versatility and contributed at all levels accordingly. But now some of those skill sets simply aren't as necessary as they were before.

Now we need to be the Architect — the visionary and idea machine. We need to take advantage of the fact that those construction-level skills simply don't require the blood, sweat and tears they used to — and that's fantastic.

It's not just our ability to act creatively, it's our ability to lead. To sell a vision. To rally a team. To create an urgency that otherwise would never exist. That is what makes a Founder valuable and unique. While AI will assist, it will only ever do as much as the Founder drives it to do.

The New Founder Job Description

The next generation of Founders will no longer be preoccupied with the mundane aspects of building; they will be able to redirect that energy into getting more done faster. They will be masters of efficiency and exponential returns.

We are the Henry Fords of AI — using a new wave of automation to create geometrically more output than ever before. Our new job description is based on "exponential scale." We must build companies that can do 100x what a previous version could do... at a fraction of the cost.

If we do our new jobs really well, we'll also bring with us another critical element — humanity. Instead of finding ways to "automate humans" like some Matrix-esque future, we'll build a future where the human element is valued at a premium, but with our teams and with our products. In a world of faceless automation, we will bring the warmth of humanity back into the world.

We Have to Evolve

There are currently two factions of Founders developing — those that are fully embracing AI and the future it can bring, and those that are actively dismissing it. I saw those same camps form during the PC revolution in the 80's, the Internet in the 90's, and the Social Era of the 2000's. Exactly none of those voices exist anymore — they all got replaced.

AI has an ungodly number of drawbacks — don't get me wrong. But it's our job to develop the benefits while re-designing the drawbacks for our benefit.

The point is, AI will replace some Founders — but only those that aren't willing or able to evolve. For those that do, and those that grow up in this new environment, we're going to see more innovation and progress in the next 10-20 years than we've seen in the past century.

Let's all be a part of that future.

In Case You Missed It

Investors Will be Obsolete

Startups don’t need your millions anymore, AI just rewrote the rules. VCs, evolve fast or face extinction.

Why is a Founder so Hard to Replace?

There are a ton of jobs we can hire for — a "Founder" isn't one of them.

How Do I Get More Equity Back? Giving equity away is easy. Getting it back is super hard. So while we can get some stock back into our coffers, we have to focus more on how quickly we give it away than how we get it back.

Find this article helpful?

This is just a small sample! Register to unlock our in-depth courses, hundreds of video courses, and a library of playbooks and articles to grow your startup fast. Let us Let us show you!

OR
GoogleLinkedInFacebookX/Twitter

Submission confirms agreement to our Terms of Service and Privacy Policy.