Surprise, You're a Startup Again!
Where Were You When I Was Broke?
What if I'm the Best (but don't know it)?
The Right Time to Start is "Right Now"
Creating A Go To Market Strategy
A Simple Trick for Less Awkward, More Effective One-on-One Meetings
Types of Crowdfunding: Donation, Rewards, and Equity-Based
How To Create A Business Model Canvas
How Startup Funding Stages Work
Everything You Need to Know About Product-Market Fit
Sole Proprietorships: What You Need to Know
Revenue Model
Private Investors for Startups: Everything You Need to Know
Why Founders Can't Retire
The Most Expensive Equity Doesn't go to Investors
How to be Great at Worrying
Top 10 SaaS PPC Agencies (2026)
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.
Can Startups Be a Team of One?
Why are We Really Building a Startup?
We Rarely "Control" Our Startups
The Problem With Never Being Done
What Should My Expectations Be?
What Actually Happens if I Run Out of Gas?
The Value of Side Quests
The Key to Success Is Mastering Failure
We Can't Predict the Future Anymore
We Wanted Efficiency. We Got Isolation.
Startups are the Future of Employment
The Founder "Hard Reset"
Where Does Our Optimism Come From?
When Popularity Destroys Productivity
Will Getting Bigger Make Us Better?
"Just Be Yourself" is Terrible Startup Advice
Embrace How Messed Up You Are
The Great Remote Workplace Reset
Can I Hire Someone to Run My Startup for Me?
How Founders Get "Fired by Promotion"
Burnout is a Treatable Injury
Stop Pretending You Don't Have Enough Time
Are We Aligned with Everyone Around Us?
Will the Payout be Worth the Sacrifice?
How Founders Blow Their Fortunes
When Should We STOP Asking for "More"?
Can Entrepreneurship Help Alleviate Poverty?
Should Employees Really be Our Friends?
Can Founders be Replaced by AI?
The Best Startup Fractional CMOs and Growth Leaders
The Best Growth Marketing Agencies: How to Choose Them and Who They Are
What if We Run Out of Goals?
Reinvention is Our Only Constant
We're So Connected — And Totally Lonely
The 10 Best Growth Agencies for Startups
My Roadmap to Becoming a Confident Leader
Is College a Waste of Time for Founders?
Are We Preventing Our Startup From Evolving?
Building a Startup That Loves You Back
When Our Friends Resent Our Success
When Our Startup Outgrows Us
When Being in the 1% Feels like Failure
We Need Outside Interests that Consume Us
If You're Not Terrified, You're Doing it Wrong
Why do Founders Suck at Asking for Help?
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor

We Can't Fight at Home and at Work

WS
Wil Schroter
We Can't Fight at Home and at Work

A war cannot be won on two fronts — especially if you're a startup Founder.

When I talk to Founders, I often ask them, "OK, so things are tough at work — what are they like at home?" and it surprises them. First, it surprises them because it's a very personal question. Then, it surprises them because they realize why I'm asking.

I ask because I care about them as a person, and I know if they are fighting a war at work (aren't we all?) the only way to make it much worse is to go home to an equal or greater fight.

Our support at home is our greatest strength or Achilles Heel depending on what we have going on — and boy, do we all have a lot going on when it comes to our home life.

Two Battles, One Health Bar

I think of everything like a video game, and in this case, I think of our energy, focus, and mental state like a "health bar" that depletes as our character faces more trauma. A given startup, on a good day, usually runs that bar to zero (and blinking!) on a regular basis. It needs all that we have.

This means, and this is why I pose the question if we're depleted at the end of the day, and now we're dealing with some major shit at home, how exactly does that health bar get replenished?

We absolutely have to have some sanctuary where we can reset and recover. We have to get that health bar full, if not somewhat refilled, in order to be effective at what we're going to deal with day to day with our startups. No one has a health bar that outlasts both — not for long anyway.

The Superpower of Home

Conversely, if our home life, in whatever form that takes for us, is a place of revival, we can deal with an awful lot without breaking. It doesn't make it a picnic, but it gives us the stamina we need to get back in the fight and keep swinging.

People underestimate the value of a strong partner or home life when it comes to building a startup. This isn't just about building the startup, it's about making sure the Founder is healthy long enough to see it through.

We need to take our home lives seriously, and not pretend like one has no bearing on the other — they are intricately related. We can try to firewall them, and for a while we will make it appear to work, but in the end, we'll be depleting that health bar whether we admit it or not.

Both Sides Matter — Talk About Them

In the past, it was heretical in many circles to talk about your home life and work-life together. It was also unheard of to talk about mental health and personal wellness and look how well that worked.

We're at a critical time where the conversation about our performance is a holistic one. Our role as a Founder isn't a singular, cordoned-off role that magically removes itself from our entire life.

We can choose where and how to share that information, whether it's in a Founder Group, a therapist, or even our close friends — but we need to get it out of our heads when it's a problem because holding it in is a recipe for disaster.

Look, we all have a crazy struggle between home and work — it's “the norm.” What we need to do as a Founder community is to begin blending this discussion of our home and work lives into an overall dialogue about how we are, and where we need help. It's OK, and it's time.

In Case You Missed It

We Are NOT Our Startups Being a Founder can be all-encompassing. We give everything we have to our startup, so how do we NOT attach our self-worth to its performance?

The Cost of Toxic Employees (podcast). We all know the value of having a star player on our team. But what about the opposite? Wil and Ryan discuss how to identify and handle toxic teammates before their impact spreads across the organization.

We Can't Keep Ignoring Founder Emotions There's no version of being a Founder where we just keep doing everything right without a care in the world. We need to start opening up about what's in our heads and process our problems before we perish from them.

Find this article helpful?

This is just a small sample! Register to unlock our in-depth courses, hundreds of video courses, and a library of playbooks and articles to grow your startup fast. Let us Let us show you!

OR
GoogleLinkedInFacebookX/Twitter

Submission confirms agreement to our Terms of Service and Privacy Policy.