What if I'm the Best (but don't know it)?
The Right Time to Start is "Right Now"
Creating A Go To Market Strategy
A Simple Trick for Less Awkward, More Effective One-on-One Meetings
Types of Crowdfunding: Donation, Rewards, and Equity-Based
How To Create A Business Model Canvas
How Startup Funding Stages Work
Everything You Need to Know About Product-Market Fit
Sole Proprietorships: What You Need to Know
Revenue Model
Private Investors for Startups: Everything You Need to Know
Why Founders Can't Retire
The Most Expensive Equity Doesn't go to Investors
How to be Great at Worrying
Top 10 SaaS PPC Agencies (2026)
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.
Can Startups Be a Team of One?
Why are We Really Building a Startup?
We Rarely "Control" Our Startups
The Problem With Never Being Done
What Should My Expectations Be?
What Actually Happens if I Run Out of Gas?
The Value of Side Quests
The Key to Success Is Mastering Failure
We Can't Predict the Future Anymore
We Wanted Efficiency. We Got Isolation.
Startups are the Future of Employment
The Founder "Hard Reset"
Where Does Our Optimism Come From?
When Popularity Destroys Productivity
Will Getting Bigger Make Us Better?
"Just Be Yourself" is Terrible Startup Advice
Embrace How Messed Up You Are
The Great Remote Workplace Reset
Can I Hire Someone to Run My Startup for Me?
How Founders Get "Fired by Promotion"
Burnout is a Treatable Injury
Stop Pretending You Don't Have Enough Time
Are We Aligned with Everyone Around Us?
Will the Payout be Worth the Sacrifice?
How Founders Blow Their Fortunes
When Should We STOP Asking for "More"?
Can Entrepreneurship Help Alleviate Poverty?
Should Employees Really be Our Friends?
Can Founders be Replaced by AI?
The Best Startup Fractional CMOs and Growth Leaders
The Best Growth Marketing Agencies: How to Choose Them and Who They Are
What if We Run Out of Goals?
Reinvention is Our Only Constant
We're So Connected — And Totally Lonely
The 10 Best Growth Agencies for Startups
My Roadmap to Becoming a Confident Leader
Is College a Waste of Time for Founders?
Are We Preventing Our Startup From Evolving?
Building a Startup That Loves You Back
When Our Friends Resent Our Success
When Our Startup Outgrows Us
When Being in the 1% Feels like Failure
We Need Outside Interests that Consume Us
If You're Not Terrified, You're Doing it Wrong
Why do Founders Suck at Asking for Help?
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset
My Competitor Got Funded — Am I Screwed?

The Toll of Everyone Around a Founder

WS
Wil Schroter
The Toll of Everyone Around a Founder

We all know how much of a toll being a Founder takes on us, but what about everyone around us?

It'd be nice to think that our journey, and the personal hell that is trying to be a Founder overall is limited to just our own world, the reality is our world radiates out to everyone around us. Our long hours, intense stress, and sometimes total failure doesn't just blow up our world, it has a strong ripple effect on everyone around us.

Startups Aren't Exactly "Marriage Enhancers"

If you ever want to truly test your marriage (or any relationship for that matter), try running it through the grueling gauntlet that is a startup company. While it's hard enough to build a strong relationship, mixing in a giant dose of anxiety and uncertainty does not help — at all.

Our spouses always bear the brunt of that transformation in us, from the raging optimism we first displayed to the soul-crushing depression of what it means to trudge through a startup at times. While we get the benefit of "seeing the future" of what our startup might be, our spouses only get to see the shell of a human they once knew.

All of that anxiety that we build up from our own uncertainty easily spills over to debates and conflicts with our loved ones. While they want to help, they can also become the unwitting punching bags of our own emotions and frustrations. It'd be silly to think that all of the emotions that our startup creates simply go away when the day is done.

Our Children Can get Replaced by Our Startup

Unlike a more normal "9 to 5" where we can clock in and clock out, our startup doesn't really allow us to just turn it all off at any point. There's always 10x more to do than there are hours in the day, and the result of that is always us just working more hours to make up for it.

When we're single, or we don't have kids, those hours are mostly our own, so there's often very little cost to anyone else for that extra time spent. But when all of our hours are consumed at the expense of spending time with our kids, the stakes go up exponentially.

Every hour that gets consumed by our startups is an hour they don't get with their parent. That's an hour of their childhood that we don't get back. And let's be honest, it's typically not "a few hours," it's what can amount to years in the most extreme case. Those are years where we'll regret not having time with our kids, but it's the only childhood window they will ever have, and it'll be remembered with less of us.

Friendships, What Friendships?

Some of us don't have marriages or kids to worry about, but we still have friendships... right? Do you remember having friends, those people you used to hang out with on a regular basis, without having to schedule a time to see them? Those people who you could just talk to about nonsense because it was fun, not because it was an executive summary of your work life.

Our friends still love us (maybe), but they really don't get the fun version of us anymore, do they? Now what's left is the friend that never has time to get together, that can never be present when we're together and is clearly struggling in life. It's probably safe to say none of our existing friendships would have existed if we met those same people today (probably because we would have never left the house to begin with!)

We're still cashing the checks of goodwill with our friends that we built up over many years, but more importantly, we're not making any more deposits with them. The person they used to know is gone for now, and frankly, we're probably lucky that they are still willing to talk to us at all.

Compounding Effects

All of these costs compound over time. The less time we spend with the people around us, and the less of ourselves we have left to invest in them, the bigger the toll becomes to have us in their lives. As Founders, we need to step back and take stock of how much everyone around us is investing in the shell of who we used to be to show them that we're still that person and that we're a good return on their investment.

In Case You Missed It

What If The Founder's Personality Is A Startups Liability? During the early days of my first startup, I stumbled upon a huge liability that was killing us quickly — me.

The Cost of Toxic Employees (podcast) We all know the value of having a star player on our team. But what about the opposite? Wil and Ryan discuss how to identify and handle toxic teammates before their impact spreads across the organization.

Startup Culture is a Reflection of the Founder Everything you do has implications and if you let instigators of negativity be, you’re allowing a nasty culture to spread.

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