10 Things You Should Look for in Your Key Hires’ Personal Brands

September 23rd, 2015   |    By: Young Entrepreneur Council    |    Tags: Recruiting

Question: How important is the personal brand of your key hires? What do you look out for (bad or good)?


“I am transparent with people from day one and what we do matters to our clients. I can’t afford to work with people who are contrived, pretentious or interested in company politics. In an entrepreneurial environment, you have to lay it all on the line. If your team doesn’t always tell you the truth, your business won’t last.”

— Scott Petinga
The Scott Petinga Group

Adaptability and Enthusiasm

“When hiring people, I always recognize those who have diverse and interesting resumes/past experience. Young companies that are still in the process of growing need employees who are quick to adapt to new situations and enthusiastic about change.”

— Simon Casuto
eLearning Mind

Consistency Between Personal and Company Brand

“A great startup is born out of a great team, and you need to see that the way your team represents themselves publicly is consistent with your company culture and brand. With that in mind, not everyone in your company needs to have a personal brand if their role is more internal. They just need to fit in with the team.”

— Basha Rubin
Priori Legal

Respected Members of the Tech/Startup Community

“It’s important that hires are respected members of the tech/startup community. Olo looks for engineers who are strong contributors to open source platforms like GitHub and non-engineers who have built a complimentary network. We go far beyond LinkedIn to do extensive reference checks that utilize our own deep network. That helps us to get it right with new hires more often than not.”

— Noah Glass

It Depends on the Position

“If the hire is public-facing—meaning they’re dealing with clients, customers, partners or key suppliers, the personal brand of a key hire is much more important than if they’re, say, a developer. In this case, the most important things are their communication, skill set, experience and ability to collaborate. Though obviously if you do something obscene or stupid, it always matters.”

— Travis Steffen

Value Alignment

“Reputation and alignment on values matters a great deal. Specifically, we look for candidates with three key qualities: solid skills and knowledge, an ability to manage themselves and prioritize their work, and passion. If they’re not excited about our business, they won’t be a good fit.”

— David Ehrenberg
Early Growth Financial Services

Well-Crafted Social Profiles

“Anyone looking to work with your company in a significant way will be all over the social profiles of your senior execs. It’s essential that they understand the nuances of how to position themselves in the correct way, and aren’t making mistakes that mark them out as newbies.”

— Joshua March

A Solid Personal Brand

“Digital presence is your calling card and resume all wrapped into one. Your personal brand extends well beyond professionalism. What’s on your social media accounts? All of these create an impression on employees and potential customers. We do an audit of all potential candidate’s online presence to better understand who they are and what they bring to the table (the good and bad).”

— Chris Cancialosi

Tech Savviness

“We found that the best business development and sales candidates are are also excellent at marketing themselves and have solid personal brands. It’s a major plus if a potential business hire has their own personal website because it shows that they are tech savvy. For engineering candidates, we look at the quality of their Github repositories and StackOverflow profiles.”

— Nanxi Liu

Awards or Other Accolades

“Typically awards or accolades show that their peers think they are good at their job. Instead of guessing what somebody is capable of, let their accomplishments speak for themselves. It’s like buying a 5-star product on Amazon—you kind of know what you’re getting in advance based on others’ reviews.”

— Andy Karuza


About Our Partner

BusinessCollective, launched in partnership with Citi, is a virtual mentorship program powered by North America’s most ambitious young thought leaders, entrepreneurs, executives and small business owners.

About the Author

Young Entrepreneur Council

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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