I had a classmate Brian in grade school that would drive teachers crazy by asking them, “Why do we have to learn this?” He wasn’t a troublemaker at all, and I think this is what unnerved the teachers most. Dealing with hell raisers was an expected part of the job, but an ordinary kid questioning how things run? Well, that could bring the whole show crashing down…
With social media, we’ve all turned into Brian, asking aloud, “Why are you showing me this?” But unlike Brian, we have the power to turn away. Stories we don’t care about? Not gonna read ‘em. Sales pitches for goods we’ve never shown any interest in whatsoever? See ya.
So, how do you reach an audience of Brians that can tune out whatever they damn well please?
Quuu is a service that provides hand-curated content suggestions. Based on identified interests, Quuu suggests relevant content and enables you to share it via your Buffer or HubSpot accounts.
It might sound counterintuitive to turn to automated content marketing when it’s robotic content forced in front of our eyes that ignites our rebellion, but this is where Quuu sets itself apart.
Unlike a bot or other similar services, Quuu reviews every piece of content. And this extra step to ensure that you sharing high quality content of actual interest has the power to genuinely engage your audience.
You must provide valuable content or you’re as good as invisible.
Be genuine, build relationships, be yourself – all the understood rules of the game for growing a following (which are still worth holding onto) neglect one huge factor: time.
It takes time to listen to people, understand what they care about and have meaningful interaction. Maintaining strong, personal connections with everyone, with all the other aspects of business and daily life to attend to, isn’t realistic without some help.
Quuu offers a solution that helps you respect the time and interests of others – and engage your audience better than you could on your own – while investing even less time in social media.
Quuu Promote takes sharing one step further by promoting content through influencers, real people with tremendous followings across Facebook, Twitter, LinkedIn and Google+.
Aaron Orendorff, a Forbes Top 25 Marketing Influencer said, “Quuu and Quuu Promote are the first automation tools that made my jaw drop. During the first month, my Tweet impressions went up 169.4%, mentions 218%, retweets and likes 167%, and link clicks 467.5%. And the only thing I did was push go!”
Want to keep Brian happy? Improve your social media game AND pass off the responsibilities? Learn more about Quuu or begin by setting up an account on the company’s website here.
Keith Liles is a freelance writer who loves travel, music, wine, hiking, poetry, and just about everything. He practices saying “yes” to life vigorously, rehearsing for the phone call when he’s asked to tour with Bruce Springsteen and the E Street Band. Follow Keith on Twitter @KPLiles.