Sara Blakely, the founder of SPANX, joined social media 5 weeks ago (Instagram to be more exact) and at the MA Conference for Women in the span of 10 minutes, she gained 2K new followers.
Wait…what? Can I do this too!? Here’s my breakdown of how she did it through the influence of public speaking and tips on how you can move the crowd to build your tribe.
On Thursday, December 8th, I’ve had the honor to be one of the few males to attend and speak at the nation’s largest conference for women, the Massachusetts Conference for Women (Yes, it was fun if you were wondering and the wifey had no objections because it was a conference. Win-win!).
In front of a sold-out audience of 11,000, Sara Blakely was interviewed by Gayle King (Co-host of CBS This Morning) about her life experiences and how she started SPANX.
What made Sara Blakely successful in gaining 2K followers in a short amount of time was because she made the audience fall in love with her by giving the audience a taste of her personality through sharing personal anecdotes of failures and success and demonstrating her passion to make the world a better place. Apply these concepts in crafting your next talk to help you inspire, influence and move your audience to action.
These are things that made the audience go nuts for her and boosted her followership from 19K to 21.1K in a matte of minutes:
People are drawn to others who radiate self-confidence and authenticity.
Tell stories and be yourself on stage to show the audience who you are.
Wouldn’t you want to follow and support someone who wants to help you and make the world a better place? In that moment, I was trying to add her on Instagram but it kept on going to a screen that said “Please try again in a few moments to add this user”. In the span of 10 minutes her followership jump from 19K to 20K and then eventually rising up to 21.1K.
Speaking in public is a powerful art form. You have the ability to move the audience with your words, passion and enthusiasm. Sara Blakely took the audience through a journey and made them understand how she started as a fax machine saleswoman, the bumps she had to go through along the way and more importantly, she inspired the audience members that through hustle and hard work they can do the same too.
Find Sara Blakely on Instagram here.
Kit Pang is a Communication Expert, TEDx, Inbound & Keynote Speaker and the Founder of BostonSpeaks. He is on a mission to help individuals become exceptional speakers and communicators. Kit has worked with CEOs, popular authors, celebrities, TEDx speakers and people who are just darned scared of public speaking! Follow him on Twitter: @KitPangx