The way we usually do it it: Objective A,B,C. Action A, Result A, Action B, Result B. You want to make sure you're clear about your objectives and the client knows what success will look like weeks/months from now. Simple Headers and bullet-points are enough. This is a good example of really simp...
Like any other industry, these surgeons (and their staff) attend regular training. Many of them are coordinated through a regional training organization; contact them and offer to host a free training course on how bariatric surgeons and grow their practice through online marketing. I'd be happy...
If you got 5000 sites to link to your site using the same keyword you'll likely be flagged for spam and attempting to manipulate the search results. That is an old-school attempt at SEOing a site that Google and the other search engines have already developed algorithmic answers to. There are th...
It takes time for search engines to properly index your websites. Changing the entire website within a 3 month timespan will impact your SEO for sure. Search engines love it when websites are easily identifiable. If your site looks like it's going through a mid-life crisis, it's not going to rank...
I own a digital marketing firm. We have 8 strategists each focusing on a specific vertical. This allows us to bring in multiple areas of expertise to a single project with varying ideas and strategies. I don't believe in jack of all trades. I prefer to have people who can learn everything they ne...
You're throwing the word strategy too much I think and referring to it wrong. -Wordpress is a great platform to create websites, and is hardly a negative as far as SEO goes. Although it is a good thing that you realize the possible implications and postponed development until you have a plan in ...
1. Start by researching your industry online... what types of things are websites linking to? What types of press angles are being written? And how can you do similar things? 2. Keep a list of those websites from step one... so that as you do and create interesting content, you can reach out to t...
I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after. However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to g...
We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about y...
My preference every time is direct response marketing when selling B2B. Write things, with a compelling offer, send them to people. Start by building a database of SEO providers - they all have websites, and create a mailing list from this. Back up the direct mail campaign with awesome content ...