I am screening for the best answer/profile to pick a pro I can set up a call to further help me develop that link building strategy. It has to be based on the newest Google standards.
We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about you and link to you. PR is the only real way to build links these days.