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An undervalued tool in this case is understanding the niche of your product or service determines the best 'tool' to identify your audience. FB Audience Insights is useful if FB is your primary means of social. If you are utilizing Twitter (and you should be), use bit.ly. Even the free version gi...

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There is no harm in having several businesses BUT it is wisdom to focus your full energy on the best business out of your lot. Let that focused business give you all the income you need on ongoing basis. Then you need to develop systems so that business doesn't need your full time attention. And...

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Target. A client of mine gave really valuable input to me a while ago. For 9 - 10 months, he tried to grow his business by using everything that you need to use... all the digital channels, all the tools, etc. And it didn't work. He didn't have a job, he went broke and was living off his partne...

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By month and allocation of tasks. If you charge by keyword ranking, you won't have a guarantee that you will make money, as it is easy for SEO to fluctuate based on the conditions of the time and updates that happen as well as the dynamics of the website. If you charge by month, identify which ...

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If you're a non U.S. corporate group and you're looking to expand operations into the U.S., generally the first step is to form a separate legal entity within the U.S. For example, you can form a Delaware C corporation which is 100% owned by your non-U.S. parent company. In order to protect the...

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Streaming is still a new, and quite unexploited, marketing channel within the broad social media marketing. Having worked within global brands, we have still not invested much on streaming, rather than testing some of those features. One of the reason for lower investment on streaming is still th...

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If you are going cold market the best way I have found is looking for a niche where there are good solid companies on page two - five that have poor onsite SEO and/or site design. Connect with them.

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Multilevel Marketing (MLM) is also referred to as referral marketing or a pyramid marketing structure. When you work with an MLM, you have two options to receive commissions. The first is similar to an affiliate marketer, where you sell the company's products (or services) to others, receiving ...

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If you will be ordering the bags in bulk, then, China is a good place to get them made. Will save you a lot of money. Quality has improved a lot in cast few years. For material selection, design, and other details, you will have to connect with a designer. I can help with the research work and al...

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Yes, you should use hashtags to solve the query. But, it also means finding the right hashtags to use. Here's some things to look for with hashtags and some other ideas for growing your following: 1. Find trending hashtags. If a hashtag is only used 100 times, it will be difficult to "get into t...

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