I personally don't think SEO is dying it's just evolving. Before SEO was all about back link building but now social sharing takes a huge consideration in it.
Step one, spend a day researching competitors, keywords, onpage and offpage SEO...and then get yourself knowledgeable enough to find an expert who has experience in your industry and then work with them...try and implement their suggestions yourself if your team can...that will reduce cost.
Make sure you got your mobile visitors covered with a mobile friendly and fast working website.
With any site migration, your biggest issue will be in setting up URL redirect. Fortunately, Shopify supports this and all other essential SEO features like sitemaps, custom meta tags, opengraph tags, etc. If you need more than that, there's a few great SEO apps that can assists like New Leaf Labs.
Google's official stance is that they are "roughly equivalent" and recommends to do what is technically simpler to implement (source: https://www.youtube.com/watch?v=_MswMYk05tk). With that said, I'd recommend a directory over a subdomain. Doing this consolidates signals to a single domain, wh...
The cost of SEO depends a great deal on three things: 1) The specific services being offered (SEO, social media, content strategy, etc.) 2) The degree in which those services will be implemented (how many hours per month) 3) the skill and experience level of the SEOs involved. $800/month is a...
Several thoughts... First, search engines are changing their valuation of sites that have a significant amount of likes/tweets/plus-ones/etc. From the perspective of the search engine, these validations are actually far more relevant/valuable than "backlinks" (which is an older way of increasing...
What do you mean when you talk about SEO? It's really simplified thing in nowadays. There is a pretty consize list of things which really matter, it's: 1) Content; 2) SXO (Search User Experience + Site User Experience); 3) On Page Optimization. 1 and 2 point give you 95% of effect, 3 - not mor...
Hi, for all general purpose SEO requirements, Yoast SEO plugin is the best. With zero compatibility issues. https://wordpress.org/plugins/wordpress-seo/ If you have any specific requirements or problems, kindly ask again and I will be happy to answer.
Neither domain name option is a very good idea. I'll explain why in a second, but first I'll answer your actual question. Although there might arguably be some slight advantage in having an exact-match domain of the form Name.TLD as opposed to a domain with additional keywords alongside the nam...