Shaun NestorContent Marketing Advisor & Agency Consultant
Bio

Hello! My name is Shaun Nestor. I help smart leaders and entrepreneurs who feel lost, overwhelmed, or frustrated by all of the challenges of running a business. I bring clarity and organization to leaders who want to position their companies for success in the future. Are you struggling with how to prove the value of your service? Are you getting paid what you're worth? Are you pitching your products in a way that makes the client beg to sign on the dotted line? I know where you are coming from! I have operated my own agency for over 15 years and have experienced the same pains. Let me encourage you: there is a way to reach your goals and have peace of mind to grow your brand. I train multi-person agencies, freelancers, and independent consultants who want more and are willing to work to achieve it. If you don't have a clear process for setting client expectations early, getting paid what you're worth, or proving your value, I want to help you. Drop me a note today: hello@shaunnestor.com



Recent Answers


This is obviously a very complex, detail-based case. Possibly involving legal ramifications.

I'm not sure you will find many experts or consultants willing to volunteer their time providing clarity or direction, in this case. I would recommend seeking two or three consultants and retaining their services.

There is obviously much more to this case - and many unanswered questions - in your written scenario. Any advisor would need several series of question and answer sessions to do their due diligence and give you actionable advice.

On the surface, however, nothing you stated appears to be a brand-ending problem. If Tylenol can recover from a tampering episode resulting in the deaths of those using their product, your client will be able to navigate this, as well.

All the best,
-Shaun


How do you define “the next level“? Start with asking your current customers for referrals. If you are serious, offer them a discounted or free service for every neighbor they refer. I guarantee they will start talking to their neighbors about their yard guy.

If you are interested in more commercial projects, your best bet is to make friends with those in the industry. Many times, smaller commercial projects are owned by individual investors. By searching through public record, you can often identify their holding companies and spot clusters of small commercial units in a geographical area. Getting one of these often leads to servicing their entire portfolio.

All the best,
Shaun


In truth: it sounds like you are attracting too many bottom-feeders. Additionally, the attitude of, “just taking a couple of courses” is a little bit shortsighted if you plan to tackle any of these like a professional.

Professionals understand that their work is never truly done; also, they’re always looking at ways to improve - not only themselves - but also the industry. “A couple of courses” is simply regurgitating something that someone else has already discovered and distilled into a simple, easy to understand lesson. You are willingly positioning yourself as a replaceable widget.

I’m sorry to hear that you may be living out of your car. I cannot even imagine how that must feel. However, without even knowing you, I believe that you have innate skills and abilities that you can put into practice. What are you already good at? What do people already come to you and ask? What expertise do you have currently? For what are you recognized in your current circle of influence?

You have a limited runway – meaning the time before you face “the end“ - so I would advise that you focus more on what you’re already good at to earn the money to keep you out of the Car Motel.

I have invested in both the Instagram publishing business and the video editing/production business. Standing out in the Instagram community will be very difficult, and is often considered a commodity. That means you are in a race to the bottom in terms of competition and price. Given what you’ve told us about your financial situation, I don’t think it is in your best interest to go this route unless you can establish yourself as a true expert and professional.

The same is true for the video editing and production. Our team was already highly regarded and recognized in the industry. This it allows us to charge top-dollar and choose the clients we want to work with. When you don’t have this built up already, you are hustling against other companies that will foolishly charge far less than you can to do more or less the same thing. Again, a race to the bottom leaves no winners.

Identify what you are already recognized for and suck it up until you have the means to pivot and do something that you truly enjoy that earns you a fair compensation.



Your question is quite sparse on details. Without knowing what you're currently doing, it is impossible to say how you can do it more accurately.

Additionally, we have no idea what your business is, what your key success indicators are, what your goals and plans are, or how your business is structured.

Without a great deal of information, it is impossible to give you a reasonable response.

If you'd like to discuss in more detail, schedule a call with me or one of the other experts.

All the best,
-Shaun


Unless you are trying to rank for /"country"/, it does not matter for search engine optimization purposes.

If you are using a CMS like WordPress, you can actually edit these categories and tags in bulk. It would take approximately 2 minutes.

All the best,
-Shaun


In general, your database has value. Probably very little, but value, nonetheless.

It would have considerably more value if you revived it and were able to prove that you had a viable business and active user base.

While there are investors who buy dormant businesses, you'll find a much larger buyer pool if you have a turnkey business.

All the best,
-Shaun


Without knowing what you're doing, it is hard to tell you how to improve it.
Discounting SEO strategy and PPC because of low search volumes is kind of throwing the baby out with the bathwater, likely, *someone* is searching for your services (otherwise, perhaps it is time to consider a new service).

If the market is enough to justify your entire business plan, there is enough to justify a targeted marketing plan.

I'm happy to discuss the details and learn more of what you have done, and are doing now, to attract traffic - then offer suggestions on how to improve.

All the best,
-Shaun


I am sorry you've had difficulty finding a reputable designer. As with any industry, there are good and bad players. Fortunately, there are hundreds, if not thousands, of skilled, ethical, and reliable developers out there. You just need to go where they hang out.

When you say, "none are able to deliver," what do you mean?

I would guess that you've put your request out there on a few freelance sites and worked with the first person to respond - since you do not have the background and experience to know what to ask for, they do exactly what you ask and nothing more. They don't dig for what you really want and you don't know what you're asking for (in their terms).

Generally speaking, the high-quality developers are not hanging out on Freelancer.com, they have simply built a business outside of that platform. Freelance sites like that are good for establishing a portfolio of work to then win bigger, more reliable projects. Those who spend their entire career there are generally "pump and dump" - meaning they work on volume; quickly turning projects with low margins.

You need a developer who will help you define the entire project, ask questions, challenge your 'why', and be able to describe why something will or will not work.

This comes at a cost.

To find reputable developers, look at reputable platforms: LinkedIn and Clarity, for example. Reach out to a few of them with a general idea of what you are looking for. They will likely charge you a flat rate for a discovery call - do this. The questions they ask will benefit you just as much as they help the developer. At this point, you're each seeing if it is a good fit. If not, move on. If it is, you have a sense of how they work, their methods, and their skill level.

I have a few developers that I would recommend you call - out of respect for the community, I will not share their contact information publicly. Drop me a private message or schedule a call on Clarity and we can discuss further.

All the best,
-Shaun

P.S. I spent a number of years on the design/developer side before transitioning to consulting. If you want to learn more about what to ask, what to expect, and how to protect yourself, schedule a call.


Great question! Content marketing (the use of content to attract a targeted audience) is a powerful and effective tactic for successful ecommerce. And blogging is one of the most effective methods within that tactic.

As you are aware, the more detailed and targeted your blog content, the more likely you are to rank higher in the search engines for your chosen topic or product. The higher you rank, the more human traffic will come to your site.

All that said, there is little to no difference between maintaining your blog content on a sub-domain versus a sub-directory.

EXAMPLE:
- subdomain.yourdomain.com, OR
- yourdomain.com/subdirectory

The key is to host your blog on your domain and not elsewhere:

EXAMPLE:
- yourblog.blogspot.com

In the above example, the content is hosted at Blogspot, giving them the search engine "credit". It is always best to host your optimized content on your domain.

For some entrepreneurs, the technical considerations of setting up their own blog may be too daunting to attempt (that is why sites like Blogspot and Wordpress.org do so well, they make it very easy for folks to get their blog up and running quickly, with very little technical know-how). The drawback is the search engines are not sending traffic to your site, but instead to a third-party.

There is a lot of value in having a domain with quality, original content. If you want to have traffic going to your ecommerce site, I highly recommend you blog on that same domain. Keep in mind, your blog content should be interesting to the audience you are hoping to attract.

All the best,
-Shaun


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