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Results for: Email Marketing

The typical consultant answer is 'test it' but there are some good places to start. People generally start checking email when they show up to work (yes that includes personal). Sending around 8:30AM will give you a good shot of being at the top of their inbox then. Another good time is before ...

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If you're CAN-SPAM compliant, showing unsubscribe links, physical address etc, you don't have a policy problem. You have a relevance problem. Frequency and chasing prospects are not bad, as a matter of fact they can be quite good. But you have to be relevant to what the customer expects to get t...

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I have. You will experience a much better return on investment, and your customers will have a much better experience when you take advantage of audience segmenting -- which Customer.io and the likes offer. To be far, you can achieve this same result with tools like Aweber, but they are not as ...

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I agree that Mailchimp is good and it's free for mailing lists with under 2000 subscribers. If you have a website or hosting package you can install a PHPMailer, although these normally are not as robust as Mailchimp, it would be free regarding ongoing costs and a good Web guy would be able to in...

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Pardot is the easiest to learn and then execute. Will take your team the least amount of time to provide managed email marketing & automation services to your client. Naturally you'll want to bill fixed rates.

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It always starts with the list. You mention 'non opt-in' lists, which is certainly more troublesome than any domain name. Your best course of action is to get a new domain, re-confirm the lists you have (requiring the subscriber to click through in order to stay on), and only accept confirmed op...

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I am not 100%sure what you mean by by no platform, but I will answer as best I can. If you have a website (again I am not sure if this is what you mean by no platform), you could have an email signup list. What I see a lot of professionals do is give away something as an incentive like an ebook...

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I'd love to chat more about your products or services you need follow up emails written for. I've had great success building automated follow up email funnels that turn browsers into buyers. Lets connect!

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Definitely send them the poll. If you send an introductory newsletter, most people may never read it. People are lazy and do not like reading much. If you send them a poll, you engage them to take action and they actually get into the fun. Also, I suggest giving your audience a powerful incenti...

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Don't delete them: segment them. Move them to another list for their own retention campaign. Send them a series of 3 messages saying that you've noticed that they haven't read anything from you lately, and you want to make sure that they're still interested in receiving information from you. If a...

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