Charging per lead shows that you are setting your pricing based on the value you bring to clients, and that you are willing to put a personal stake in getting them results.
Find someone in that industry and give them a path to partnership. If you want DIY training for online marketing, you can try MarketMotive (nationwide business marketing) or CompeteLeap (local business marketing) or Lynda (random assortments of tech training). If you want to discuss your busine...
The main reason is everyone else sold or overreacted to the market and pivoted. Yammer sold for $1B+ to Microsoft but could've easily been a 30B+ market cap company. Slide had some issues and continue to react to the market trying different things - had they focused on a real problem, they migh...
I used to design and manage complex business processes in the large BPO industry, I'm a fan of efficiency. After I left the industry I bought an offshore service based software development and digital marketing company that was probably pretty similar to yours. Fundamentally the best answer com...
Tracking offline events is difficult. Be prepared that it will be impossible to track 100% of your offline branding efforts. For example imagine somebody sees your poster, remembers the name, googles your org and lands on your site. They will be considered organic traffic. The old way was to us...
Thanks for reaching out. Do you want to meet in person? I am in San Francisco/San Mateo location. Best, Sean
First let me start by saying that is impossible to guarantee any certain percentage in growth. Growth hacking is about viability, not traditional marketing alone if at all (depending on your GHacker) When it comes to growth hacking, the GHacker is responsible to helping tweak all parts of the ...
A few options: increase your prices, lower your costs and/or increase your volume. Sounds like you've got a low-margin growing business, but as you can see, it's not what you make, it's what you keep. A staff of six on a $300,000/annual budget doesn't leave much room for profit. You might want to...
Here's a trick you can use. For tech people, search GitHub for people producing code using the tools you require. For COO people, review videos of people giving talks at industry conferences + tradeshows related to skills you require. For CMO look at WordPress.tv + conference videos for people...
If you haven't already have a co-host organization or have sponsor that adds to the guest list to grow both networks. Engage a charity to co-host that would benefit in some way plus you reach their audience. Put referral program in place - bring a friend get something in exchange.