David FavorLinux/WordPress Savant + Super Food Alchemist

Started my first business in 1974, been going strong since. My business portfolio is varied. Recent focus has been setting up 10,000+ reqs/sec WordPress sites. Most hosting companies can barely make 10 reqs/sec. Anyone expert who tells you "WordPress is slow"... Do a 180 + run, as likely their incompetence is pervasive. For example, SERP Shaker WordPress sites I've been setting up recently clock in at 7,000+ reqs/sec. In November + December 2014, one of my clients ran sustained traffic, all day, every day of 100,000+ unique visitors/second on a $100/month dedicated server machine at a load of 5%-10% of capacity. If you site is slow remember, site speed depends primarily on the tuning of the server machine where your site is running.

Recent Answers

Generally the answer is lack of action.

I remember having a talk with a person at an Internet Marketing Party in Austin (everyone should travel to Austin + attend a few of these) about her project.

She had determined she required $80K to launch.

She had wasted... er, invested... 2x+ years asking investors for money.

Over a 15 minute period, I mapped out how I'd use https://Meetup.com for $100/year to bootstrap a business like hers.

She did.

She was making 5x figures a month in a few months.

This was her first business + she had no previous experience.

Moral: Action trumps all else.

Tip: If you can't figure out how to turn an idea into 5x figures a month in a few months... Either hire someone to help you design your monetization or come up with another idea.

Email is likely a poor choice for this.

Reminds me of the guy who goes to a bar + tries to hook of with strangers. To many steps missed between initial meeting + hoping into the sack.

Repeat/Persistent business builds on relationships.

Rather than email, go speak at local events. When you're comfortable, go speak at any of the 100s (1000s if you count all weekly https://Meetup.com groups) of E-Commerce industry conferences/events.

Affiliate Summit + PubCon come to mind.

If you've never done marketing by speaking at conferences, you can book a call with me or likely many others.

Once you get the hang of this, you'll laugh about any other type of lead generation... well... if your funnel contains big ticket items.

If you're working with small ticket items, you still won't use email. You'll use paid traffic, targeting your perfect client.

As owner, best you jump in + resolve this.

Get all parties together + talk about problems.

Setup a policy to resolve future similar problems.

Note: Growing pains are expected, as revenues grow.

If new COO is bringing more value than old employees, then prioritize her approach.

If not, the prefer veteran employee's approach.

The single toughest part of being a CEO is dealing with this type of evolution.

I'm happy to have a call with you.

Likely many others can provide a call too.

And ultimately, your job is managing revenues... rather than being friends with anyone.

I know this may sound rough + you're at the wheel + must steer the ship in the best way you imagine.

You are the ultimate, final say in all matters.

Rarely will any client care about testimonials. They only care about results.

Referrals, do your own.

Here's how...

Join https://Meetup.com networking groups in your local area + attend several each week. Be sure to attend the same Meetup groups at least 10+ times, so people get use to seeing you.

For groups with before meeting introductions, use something like this...

"If your office space is way to high for what you're getting + you can never get anything fixed, find me afterward. Likely I can help you..."

Then sit down.

Then stand 1/2 way up again + say.

"My name's {your first name here}."

Then sit back down.

Note: Keep refining your intro, using the above template, till clients start pouring in.

Depends on what you mean by tools.

Tip: We live in the Internet Age now.

My first Freelance project was in 1979 + I've been Freelancing ever since.

Best to only buy tools out of profits.

You can always find some client somewhere who will pay for your education + tools.

If you get stumped about how to do this, book calls with other Clarity Freelancers + ask how they arrange their tool investments.

If you'll be charging a fee for access, use WordPress + Content Restrict Pro + LearnDash or some similar combo.

If you're courses are free just publish your videos to YouTube.

Wow... my brain almost exploded with ideas.

Tip: Visit every Co-Work office site you can find + look at how they monetize their businesses with multiple streams of income.

If you get stumped just start booking calls with Clarity folks for direction.

When you find a person you work well with, hire them as a monetization strategist to help you optimize your money flow.

If you have lot's of content, do yourself a big favor...

Read "How to Make Money Blogging" by Bob Lotich for $5-$10 on Amazon.

Use his trick of...

1) Run Google Ads on blog posts for 30 days.

2) Start with highest traffic page + move down.

3) Visit the page + hit refresh 10x time, recording the Ad showing up.

4) Then replace your Ad Units on this page, changing Google Ads to the actual site originating the Ad Unit identified in #3.

You'll do this by visiting the site + signing up for the site's affiliate program, so you drive traffic from your site to the Ad site directly, without Google as the Middle Man.

5) You may be very surprised about revenue you can generate with this model.

6) Start with this first, then move on to working on your courses.

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