My father in law has run a pretty successful business but is very old school. He has done no advertising or marketing of the business and has used relationships and word of mouth to date getting him deals with Lexus, Fender and Music Man. It's a small business in the middle of no where with big opportunity. The whole operation needs a makeover and I have no idea where to start! How do we grow and get new/more business? I'll be in charge of sales and marketing. Sort of lost. Help!
Find someone in that industry and give them a path to partnership. If you want DIY training for online marketing, you can try MarketMotive (nationwide business marketing) or CompeteLeap (local business marketing) or Lynda (random assortments of tech training). If you want to discuss your business specifics, let's chat on Clarity - send me a message about the type of business you're in so I can let you know if I can help or not.