#1) PROVE THE ASSUMPTION: Start with a dropshipper's existing products to figure out what sells best before you spend money on manufacturing and warehousing. Amazon is perfect for this - they will pay you 4%-10% to promote 253,000,000 products (http://bit.ly/1q2M85R) - you can sign up at https:/...
How you handle customer service can have a major factor on how delighted customers are after the transaction. Even more important it can drastically impact your initial conversion rate. Buyers often look for "trust items" like a phone number, email or even a physical address prior to purchasing....
It depends by your company size and structure, but i think a CEO of a small company must understand what is pertinent to strategic decisions for his company. If you are thinking of changing the way you sell, it is better you understand why, which are the cost involved, benchmark your competition ...
No need to re-invent the wheel, especially considering that there are (hundreds of) thousands of people in your exact situation. Check out a few of these: http://www.forbes.com/sites/allbusiness/2014/09/26/which-e-commerce-platform-is-the-best-choice-for-your-online-store/ http://www.quora.com...
always save the original profile as a backup. that said, this is an easy problem to solve. you just need to use this line of code above the "trackpageview" line.... _gaq.push(['_setDomainName', 'example.com']); here's an easy tool to help http://gaconfig.com/one-domain-with-subdomains/ here's...
Lock yourself in your home this weekend and spend every hour possible on YouTube learning how to use a particular type of software commonly used by ecommerce companies (eg. Kiss Metrics, CrazyEgg, Click Tales, Google Analytics, Google Conversion Optimizer, Google Tag Manager, etc...). The goal i...
I live in Brooklyn, NY, which is a really fertile ground for small business retailers. My experience speaking with a lot of the shop owners is that they simply don't have the resources to maintain an online presence. Just keeping the brick and mortar operation running consumes most, if not all of...
Something you need to take into consideration (and most people forget) is to understand if the CEO is looking into the right numbers. That's how investors also vet entrepreneurs. Are they looking to achieve the right goals? For example, a successful e-commerce site always look to get as close...
Create something new that builds a strong connection (brand) with customers. See Bonobos, Betabrand, Huckberry. You can always increase traffic and conversion rates if people like what you're selling.