I don't think your product price supports TV advertising. In the marketplace I'm in, TV advertising is relatively inexpensive. A couple tech friends and I ran a show for three seasons and conversion was not easy for us. I'm not saying that means it will automatically be difficult for you...just ...
You really don't need to do that. Most people use an "ad-exchange". See this http://en.wikipedia.org/wiki/Ad_exchange I've used RightMedia in the past (now part of Yahoo).
Remember newspapers? There were lots of them, weeklies, dailies, community, local shoppers, etc. Some are still around. Do you think these little individual media outlets had a strategy or sales force going after large Fortune 500 advertisers? Nope. They used a system of brokers and represen...
It's absolutely possible to get customers / clients without doing any paid advertising. As you suggested - this can be from word of mouth or from a variety of other sources. Effective marketing plans often utilize a broad spectrum of both inbound and outbound strategies. And some business models...
Source: I founded www.buyads.com and www.isocket.com, which powers the direct ad sales for the web's best sites (like TechCrunch, AOL, Microsoft, etc) We hand invited the publishers that join our market because, as your question suggests, there is some threshold between who should and should not...
Depending on the advertising platform and your budget, you can run multiple highly targeted campaigns at the same time. The more targeted your campaigns the more profitable they will be. For example, Campaign A can target only those in US, while Campaign B, can targeted only those in Australia. E...
I would really need to see the ads that you're selling to be able to suggest what method to scale them with... but you hit the nail on the head...You have two options really...building internal sales processes or going through an agency. Usually companies go through an agency first, to get profes...
Firstly - it is not always about spending a fortune on marketing and advertising. It is more about laws of physics than math. If you can put enough force into things that all increase the energy of that force - meaning, doing less isolated efforts of marketing but more integrated approach. Look ...
I recommend targeting the brand owners/marketing departments directly. You then can likely find out the decision makers and can make your pitch directly to them. I have found this easier than going through ad agencies.
Thank you for sharing this question! The sales usually happen when the ads first run because Facebook knows who the most likely buyers are and once the ads have shown once, you are likely reaching the same people over and over. The ad campaigns I have found that make the best sales are in the fo...