I have a large social network, and I sell micro ads, but I want to get some sales structure in place & go after corporations. What should I do?

I have over 10 million on Instagram & Facebook and a large network of partners who I could sell on behalf of. I've created to showcase my network. I see people like whistle sports selling ads to multibillion dollar companies, and I'm ready to get structure in place and grow up to start getting these large campaigns. I need help with the sales processes, structure, tips etc. to get started. Who should I consult? How should I get started?


Remember newspapers?

There were lots of them, weeklies, dailies, community, local shoppers, etc. Some are still around.

Do you think these little individual media outlets had a strategy or sales force going after large Fortune 500 advertisers?

Nope. They used a system of brokers and representatives.

This is who you are. A media outlet. You need to make your 'ad space' available to people who spend all their day trying to sell space and earn commissions.

Start looking for a 'rep house' (terminologies may vary) with whom you can 'list' your available ad space.

Cheers and let me know if you'd ever like to arrange a call.

David Barnett

Answered 3 years ago

What you need to do is create a marketing strategy. If you need help, please reach out. A marketing strategy will be the foundation with how you take your business from one person to many, with revenue to support it. If you don't know marketing well, outsource it to a pro, it's not something you want to create on our own if you haven't done it many times before.

Answered 3 years ago

What you need is a publisher revenue strategy. There's no difference between you and any other big web publisher when it comes to finding the advertising dollars.

However, in your case, it's not about display advertising positions which are acquired mostly for having a message in front of a specific number of people(hoping that they will engage with that) but more about influencing advertising which is 10 times better because it's always about performance.

So what I would suggest is to put together a strategy to get all your social accounts together, segmented per audience/industry/channel, try to get more people in your network in the same time and then create the buyer side and process (automatic or manual) and reach out to the biggest media agencies. they will be happy to jump in if your data is nicely structured.

Goof luck! :)

Answered 3 years ago

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