It really depends on whether this is ultimately a top-down or bottom-up approach and to what extent the end-user experience is compelling enough to act as a forcing function to enterprise adoption. A bottom-up distributed mobile app must be both viral and incredible engaging. Without proof that...
There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage. With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR...
Hello, my name is Humberto Valle and I focus on growth strategy and marketing for companies around the world, i run an all inclusive digital marketing platform with a team out of Arizona. Here is my feedback: This is not an ideal situation you want to be in. Just as with crowdfunding campaigns ...
I've worked with several companies marketing products ranging from $10 ebooks to $1,000+ products, and they've all had success using a relatively simple formula: 1. MAKE PEOPLE'S LIVES BETTER. Everyone gets too much email, so if you're going to put another message in someone's inbox, it had bet...
I recommend you do some A/B (or "Split") testing. Choose a sample of your audience and market the product at $0.99. Market the same product to another group at $5. We expect that the lower price option will sell more, but we don't know until we experiment. In my experience, sometimes a lower pri...
You missed the opportunity to try and describe your service here, I wonder if you're generally missing the ability to effectively describe what you do to who you think is your customer? Strategy is simple. Tactics and implementation are where wins and losses are made. By "the brand connectin...
Re-visit your marketing strategy. Which is to say - re-visit your business model (which should very directly point you in the direction of your highest probability marketing strategy). And (get ready to not like me for saying this...) stop focusing on those numbers. The number of visitors per mo...
So long as the suppliers are able to deliver a basic level of service that would create a positive experience for the purchaser, I'd say that it's reasonable to conduct the experiment. Marketplaces always face liquidity issues in the early days. Happy to talk to you in more detail in a call t...
Perhaps. You have to consider how your product is used and how the users will sensorially interact with it. If you have a website, for example, you could probably assume similar US and UK usability -- but now consider layout for Semitic languages which are read right-to-left -- or consider ideog...
Never launch before your value prop is clear. If your product is new and innovative you must pair it with affordability. If you have that even a buggy incomplete value prop will be preordered and otherwise welcomed. If your value prop is unclear you won't be able to efficiently edit and then re ...