We are still in the midst of customer discovery interviews in 4 enterprise market segments, and we are testing with our beta group in the next week, we are trying to decide whether to go with a presales strategy ( think tile.com) or free app store release with freemium paid add on feature. We are bootstrapped/self funded with a 3 founder team manning support.
It really depends on whether this is ultimately a top-down or bottom-up approach and to what extent the end-user experience is compelling enough to act as a forcing function to enterprise adoption.
A bottom-up distributed mobile app must be both viral and incredible engaging. Without proof that you have that (or absent proof, strong conviction) most are better off attempting to sell top-down.
Happy to talk this through in a call
Answered 10 years ago
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