There is certainly value in starting customer discovery interviews. And no reason to wait for the delay that creating a landing page and waiting to collect emails would take. I would just advise that you get clear on your hypotheses about who your target customer is so you talk to the right kind...
I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture leads. I would also try Google AdWords, but I can see that being costly. Facebook intere...
If it's a client you want to work with and this is part of the client's requirements then yes, you should allow this or politely decline the business. The client has the right to ask for anything and you have the right to approve or decline. I ran an offshore software services company in Costa Ri...
Every company is different in terms of how they handle the interview process, but when it comes to companies like Facebook and Google, I have heard that knowing current employees is a big help especially if they have worked with you before. Besides that, I would say their process is differently n...
2 quick and simple ideas come to mind. 1. Open up iTunes, open the podcast section, open up your relevant categories and subcategories. e.g. business/business and marketing. Contact the podcasts that are in the "New and Noteworthy" sections or in the lower half of the top 200 podcasts sections....
There's a fine line between persistence and simply being an annoyance, however I've seen some great examples of people balancing these properly. Usually this comes with the ability to be very human and personal. One way I've seen this done is with old school hand written letters. On a few occa...
It's great that you have a ton of experience in sales and business growth, and this will likely boost your credibility in many ways. However, startups are often looking to hire folks who can be extremely agile and switch to a new strategy as soon as they learn that the current one isn't working. ...
A bird in hand is worth two in the bush. But, you're trying to hold the entire bush, keeping birds inside. You want a job, want to work inside the incubator, but don't want to work for startup. I'd advise you to listen to the CEO and try to understand his perspective and preference. But, don't ...