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It's best to define your initial MVP's persona as narrowly as possible, and learn from your tests (initially small scale) to make it work well for them, and only then expand to other verticals if necessary. It sounds like you think it will work best for sales teams, so start there, get some dat...

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Instead of calling it "comedy", aim for humor. Humor that supports a key discovery helps to anchor that insight in the investor's mind. I've coached many pitches, and find that when presenters are nervous they try to go for an improvised laugh, thinking it will cut the tension. However, in most ...

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It depends how clear your idea value is without it, or with a rough one, or mock ups vs polished. There are a few goals you are trying to conquer with a prototype, overall its about concept clarity and valuation. 1. customer/investor acceptance: "i want that" 2. customer feedback: "you should ...

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Alexa is probably the worst tool you could use specially if you are trying to gauge international traffic. Try something more advanced like similarweb.com to measure traffic volume and geo breakdown. Appannie.com will help you to analyze apps on itunes and google playstore.

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I heard of a startup that recently launched called http://sketchdeck.com that has become pretty popular for fundraising decks. Happy to do a dry run of your pitch with you in a call.

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Focus on your audience, not on yourself. Focus on the one thing -- not three things, and certainly not fifteen -- that makes your company distinctive from your competition. Think about your brand personality: cute and perky? bold and strong? serious and thoughtful? Now look for vocabulary and c...

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I'd be happy to help, I've advised many early stage startups on their pitch decks. Feel free to send a Dropbox link to your pitch deck so that I can go through it beforehand, best, Lee

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Avoid buzzwords: - every founder thinks their idea is disruptive/revolutionary - every founder says their financial projections are conservative Instead: - explain your validation & customer traction - explain the assumptions underlying your projections Avoid: - focusing extensively on the prod...

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There is no such thing as "a best place to pitch an angel". You fish bass where you find them...

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A good deck doesn't sell a terrible story, but a bad deck can ruin a great story. Your primary goal should be to distill your story down to 10 slides max, with as *few words as possible* on each slide. Images, product shots and graphs are all more impactful than words. A good outline is as fol...

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