I want to target people with a specific health condition to ask them about participating in a customer discovery interview. What strategies could I use to achieve this. I have already approached several forum admins, and they all turned me down since they either explicitly forbid this or will not allow to post the survey unless it's approved by some research ethics committee. Would some sort of social media campaign work?
I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture leads. I would also try Google AdWords, but I can see that being costly. Facebook interest targeting would be something to try, especially if there are user groups related to the specific medical conditions you need to target. To get to a more specific strategy or tactics, I would need to have more concrete information... Hope that helps!
Answered 7 years ago
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