For two sided marketplaces, I recommend having strategies for the following areas: 1) Strategies for solving the chicken-and-egg problem in the beginning, as many multi-sided marketplaces fail to gain traction due to this problem. Buyers need sellers in order to show interest; sellers need buyer...
I very rarely recommend display ads for user acquisition (and I'd be hesitant to call this a growth hack!), but because your product is very visual in nature and you're targeting users of one specific site, it might be worth testing an ad campaign through the Google Display Network, using managed...
Love this! You've already got active students which is a great starting place. Just a couple of clarifying questions: - Do you have a separate email list for your students outside of the list gained from giving out the eBook? This could be where your promoter marketing can begin. - Is 'active ...
I can immediately think of several NYC-specific hacks. For instance, some that would be immediately deployable in Jackson Heights, Queens. I've lived in Brooklyn NY for over 10 years, and I had South Asian roommates for 6 years (college and after), which has led to having many South Asians in m...
In a word: Forensics. Computer forensics is the art of examining a system and determining what happened upon it previously. The examination of file and memory artifacts, especially file timelines, can paint a very clear picture of what the attacker did, when they did it, and what they took. Jus...
Before you spend $ or time marketing your service / website, ensure that your brand itself is quite strong. For example, if your name or domain is awkward, ambiguous, or off-putting, then every dollar and hour you spend promoting your brand will work less efficiently in your favor than if you we...
There is not a well-chalked path that you can take because both creating a path and walking on it is to be done by you, however, you can learn from those who made to the top. It can be anything that keeps your frustration away, yoga, drums, games or guitar. Airbnb started out in 2008 when foun...
The same way companies grew before there was the Internet — boots on the ground, people-to-people networking, outbound sales outreach and time.
Make certain songs or part of songs, interviews, etc available until you get X amount of thumbs up on Youtube or Likes on Facebook. Gate it so they have to bring a crowd to open up the doors to new content.
You could start with my APELA framework. Awareness: The first consideration is the size of your target audience. If your product or service is only relevant to a small number of people, it will be more effective to reach them directly by LinkedIn or email. If on the other hand, they are numero...