Zack Rosenberg is leading US Operations for Keywee. He offers expertise in digital, as well as, start ups. He has worked and consulted for companies including BuzzFeed, WebMD, American Express and CBS. Founder of DoGoodBuyUs
Why do you have to do the sales? Find a friend, family member, or partner and focus on the product. THAT is what will matter most. Let someone else handle the sales. No one can do it all, especially as you prep to scale.
In terms of building a sales process, I can help.
I'll tell you the biggest challenge...tracking through to the end of the funnel. Many affiliate sources are unwilling to provide this access which creates two problems, 1) trust in the numbers and 2) the inability to know what method is working best.
I'd be happy to share my best practices for getting around some of these issues.
You likely won't get it right the first time around. Though it will make a difference. There was an interesting study about how waitresses who wear red lipstick receive 30% higher tips. When asked why they tipped more, they had no idea. Not every decision is conscious.