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Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups. Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories. Pre-product mark...

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First of all: good luck. Seeing how you have a limited budget, I would select the following 3 strategies: 1. Affiliate marketing: offer affiliates a fee for every referral that converts into an actual ‘sale’. This way, you aren’t really paying anything out of pocket, but rather the payment is co...

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It really depends on what your product is, but ultimately you want to learn about their experience using your product (what obstacles they've come up against, what features they use most/get the most value out of, things they don't understand, etc). You can also calculate an early NPS (net promo...

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Hi there, I have several connections within multiple publications around the world (North America / Europe). I believe that if we have a chat about your concept, I will be able to guide you to the right people. Let me know if I can be of service to you!

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Generally, if you're not adding obvious value with: -better processes. -better accountability -better results... Well, then you DESERVE to have your clients poached by a highly committed, high-value provider. So, it's not "just selling" it's delivering the full package. Value. Results. Care. ...

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Hi, I've helped people buy and sell businesses for years and have helped people dissolve and create partnerships and raise capital. When you take on a partner, you're selling a piece of a business. Either the one you have now or the one you hope to grow into. The question is, 'what do you expec...

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Tracking offline events is difficult. Be prepared that it will be impossible to track 100% of your offline branding efforts. For example imagine somebody sees your poster, remembers the name, googles your org and lands on your site. They will be considered organic traffic. The old way was to us...

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After shepherding 300 equity crowdfunding raises through our platform I'd say all of them have a higher valuation. Reason is it is the entrepreneur that is calling the shots. It is the entrepreneurs offer on their terms on an equity crowdfunding platform. Once you get outside investors involved...

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