Good question. 6% churn per month on $5M is $300,000. Seems like a lot of money to me without even knowing your cost of customer acquisition. It's like trying to fill a leaking bucket. A little uptick in churn rate will have a HUGE NEGATIVE impact on your valuation: you reduce your LTV and ARPA w...
It's a great idea, especially if the bigger company has now made it bureaucratic, or complex, and users miss the days when it was a small, stand-alone site. Also, since you were a passionate user, you probably know a few small ways to improve the site. Large companies that buy small businesses ...
you are on the right track mate, i have been working with apps for over 4 years, and only recently been working with paid advertising - there is a lot you can do for free marketing - just google it, and keep trying and learning - this is great learning tool for understanding the entire App marke...
The biggest question you'll have to answer at this point is whether you and the founder can get along. You've already highlighted issues with the founder but does this bother you? Are both your goals aligned and do your values agree with him/her? In a previous experience, I brought someone on w...
Here are your options: You can only compete with them If you're able to either: A) Get a programmer: - Either raise necessary funds to hire one full time. See my answer on ("When is the right moment to approach investors?") - Use your own funds to hire a freelancer. See my answer on ("How do I ...
I like to approach these things with big wins. One, ask yourself who your message would help? Who would find this really valuable? It may not be people you'd typically think. Look outside of your industry. Find where those people hangout online. Where are they on Facebook? What are they readi...
Yes to both. Because it is a lucrative business, there is a lot of competition. There are very few barriers to entry in the staffing/recruiting space (cash flow being one if you are focused on contract placements as you'll need free cash to support payroll). You need to be prepared to stick it...
Licensing a platform is a terrific way to generate revenue. We struggled to gain an audience to our site and didn't have the funds to market as heavily as we would have wanted. In came the offers to license. Margins were tighter, but the exposure to new customers made a world of difference.
One of our clients went with a card-based approach (http://purelyapp.com). The reasons were: - People understand them. The separation and spacing lead to very little cognitive overhead. - Perfect for responsive layouts, and translate easily to native mobile devices. - Forces you to discriminate ...
Being both a Consultant to Startups and an Educator to young people like yourself, I commend you first on getting international experiences of any kind. And it's great you have a good business idea! Here's the beauty of applying to those companies - you can always say no or not pursue the job. A...