Start from the user: resident homeowner. * Are you looking for people who are in a specific context, doing a specific action? For instance if they install a new alarm system, are they are more likely to use your app * What do they read in general? * Where do they go for articles when they are in...
Very simple, when your investment in PR gives you positive ROI. How to do it - you need to learn how to evaluate PR from two aspects - a. convert all business information into the financial term of costs and benefits and perform a costs and benefits analysis. b. a major milestone can be achie...
With PR, it should always be about finding people who are genuinely interested / excited about what you're doing, so I would suggest targeting those people regardless of whether they are nice, hyper-local, or broad. Leave no stone unturned but it really depends on what you can use as a hook, whi...
I'm a young guy and startup entrepreneur. Recently I got myself into Inc., Fast Company, HuffPost, Entrepreneur.com, and Forbes. I essentially found writers/contributors who write about topics similar to my website/product. Then, I find them on linkedin, twitter, or find their email and reach out...
Hello! First, you're going to have to spend some time researching your targets. You can go for the typical outlets that feature startups, but I think you'll find great traction if you start researching bloggers that are in the healthy food space. I would also spend some time researching who has...
Some suggestions on how to pitch to journalists: 1. Pitch with a very interesting sentence headline (the title and headline needs to capture the journalist's attention and interest) 2. Convey an interesting storyline or something that is impactful. Everyone likes a good story. 3. Be concise and ...