Very simple, when your investment in PR gives you positive ROI.

How to do it - you need to learn how to evaluate PR from two aspects -

a. convert all business information into the financial term of costs and benefits and perform a costs and benefits analysis.

b. a major milestone can be achieved or an obstacle to be overcome when applying the PR.

"The goals and methods are always clear and straight forward but the paths/ journeys are always curving"

Answered a year ago

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