Startup Therapy

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


Episode 13

How I Harness My Startup Anxiety

There are two types of Founders: those who admit they are wracked with anxiety, and those who are lying about it.

Episode 12

How Much to Pay Yourself?

As a Founder, should your startup's salary be on par with whatever you were making at your last job? Or should you tough it out and not get paid at all? The answer is probably neither of those options.

Episode 11

When to Raise Funds

Sure, every startup could put more money to use but does every startup need funding?

Episode 10

Startups Don't Go Bankrupt — Founders Do

It’s often not until your personal bank account runs to zero that your startup is truly done for.

Episode 9

Life After a Startup Exit Ain't All Rosy

We all dream about cashing out, getting The Big Check, and going on a shopping spree with “Bentleys and Benjamins.” But once the fanfare wears off — what actually happens to all of us?

Episode 8

$250K is a Life-Changing Exit

A $250K lump sum check can have more of a life-changing impact than a massive exit. And more importantly — you might actually get it.


Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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