Startup Therapy

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


Episode 10

Startups Don't Go Bankrupt — Founders Do

It’s often not until your personal bank account runs to zero that your startup is truly done for.

Episode 9

Life After a Startup Exit Ain't All Rosy

We all dream about cashing out, getting The Big Check, and going on a shopping spree with “Bentleys and Benjamins.” But once the fanfare wears off — what actually happens to all of us?

Episode 8

$250K is a Life-Changing Exit

A $250K lump sum check can have more of a life-changing impact than a massive exit. And more importantly — you might actually get it.

Episode 7

Your Degree Means Nothing Here

What if the worst thing you could do is hand your team responsibilities based on their present experience and age?

Episode 6

Optimizing for Happiness

How much are you willing to sacrifice to build the culture you want? Can you optimize for profit and happiness?

Episode 5

When to Fold the Tents

The worst we can do as Founders is hold on too tightly to a startup that's not meant for this world.


Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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