Startup Therapy

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


Episode 17

Equity Doesn't Mean Equal

50-50 even-Steven when splitting equity is best, right? Not so much. Turns out cutting things right down the middle is rarely fair to start and only gets further out of balance as time goes on.

Episode 16

How to Shut Down Gracefully

Most startups fail. As Founders, we need to have an approach to breaking it to our staff, our investors, the media, and our customers so we can shut down and move on gracefully.

Episode 15

Growth Isn't Always Good

In many cases, our focus on growth runs counter to what our goals really should be — becoming a better startup, not just a bigger one.

Episode 14

Your Advisors Are Probably Wrong

The advice we get from our trusted advisors is often just flat out wrong. As Founders, it's time to start calibrating whether the advice we're getting is even relevant to begin with.

Episode 13

How I Harness My Startup Anxiety

There are two types of Founders: those who admit they are wracked with anxiety, and those who are lying about it.

Episode 12

How Much to Pay Yourself?

As a Founder, should your startup's salary be on par with whatever you were making at your last job? Or should you tough it out and not get paid at all? The answer is probably neither of those options.


Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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