It is always a good idea, but what you have to verify is that a product with a lower price will give the perception that it has a lower quality. If you want more advice, I am at your service.
You're saying is that your product strikes a middle ground, "providing powerful project management features without the learning curve." Why is no learning curve important? Because it allows teams to transition to it without taking time to do it. Teams that are already using complex products lik...
Consider instead where a $2500 price point puts you. I use a selling technique called Monetizing The Problem, and in that process I get the prospect to calculate the size of their problem. Then I charge 5-10% of that figure. There's never any resistance, because they see where the number comes f...
Before you do any surveys, I'd strongly recommend talking to 5-7 prospective customers first - either in person or on a phone/video call. During that, I'd ask questions to learn what you're competing against - what other educational toys would they consider instead of yours? What would yours ne...