I think it would be vital to the company's survival that roles and responsibilities are clearly defined. If there's grey area, I've found that work tends to gravitate toward the more motivated party, and the social/power structure gets weird. I started a company with four founders, and we didn'...
If you like it, go for it. Blogging takes a lot of energy and commitment, so go with a name that resonates with you first and foremost - you want it to be a place you really enjoy writing. That said, it can be helpful to 'brand' something in a way that's easy to remember - easy to spell, easy to ...