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Results for: Branding & Identity

Hi, The domain name plays a big role in SEO ranking, however it is not the only relevant factor. If you have a state of the art website (polished content, good site map, etc) you can minimize the effects of having not the ideal domain name. To take the best decision you need to check whether yo...

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Hourly rate is the worst way to charge for your expertise. That's an employee mentality. Charge per project and charge for outcome. People don't care what the hourly rate, they want to know if I pay you X, you're going to deliver the Y results I am looking for.

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I think it is a common understanding now that you have a person brand whether it's public or not. Your brand is your character and skills as seen through your behaviors and your professional image. I think the point of your question, though, is whether or not you can promote your personal brand ...

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If you are going to lead the workshops: Start with personal branding. Workshops and coaching are by experts and I'd recommend building a personal brand first. People should build trust in you. Then your offerings. Each offering that you have - a workshop, a coaching program etc. - should have i...

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Several things to consider when coming up with your product's brand identity: 1) Who is your customer? That will drive the look and feel, as well as the language of your brand. 2) Who are you? If at a gut level, you and your company(employees) are rednecks making the highest quality broadheads f...

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There is ALWAYS a way to have a positioning that works in 2 different audiences like yours, there is ALWAYS an overarching idea/value/benefit, it only depends on the level of analysis you use. For eg. What's the overarching idea of book-writing and drinking water: they both support life, spiritu...

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Sure, why not? Validate the need first by offering your services to other agents and if it's a hit then incorporate it into your real estate business.

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I've spent lots of time in Romania, though Cluj is one of the few cities I have not yet been to. I am not sure if the intended conference audience is international or meant to be residents of Cluj (though for my answer I'm assuming the former). I do not have a specific name for you, but I would...

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Your brand must conjure associations beyond the clothing itself. Fabric is only fabric. Attractive design matters, but market competition is enough to drive down prices. If you intend to ask a premium, then your product line must SUGGEST more than it literally is. Eventually, certain brands r...

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Confusion. Once a brand is established people associate it with the products it sells or services it offers. Also, even if it is legal to register it in your own country, you could very well have problems should you ever want to branch out in the future. It's always best to try to come up with so...

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