It really all depends on the value of the website and your service that people are signing up for. The higher quality your service offering, the higher quality leads you need in my opinion. Also, most websites make members verify with a valid email address, so it is very common. I like the idea ...
I would start by introducing a highly valuable or consumable product with the lowest price point. In other words, choose a lower cost item, but something unique and valuable. If you have to, break even or keep the profits minimal. This will create a positive perception and may even drive your fe...
Your lead magnet should come directly from your offering. Your full offering should contain a lot of “wins” for your customers throughout the lifetime of your relationship with them. Your lead magnet should be 1 of those wins. This demonstrates that the full offering is worth it because your cust...