Direct selling is a way of selling products and services directly to customers, without using any traditional retail stores.

Now, coming to your question.

In order to identify their prospects, the most important thing is to check who would benefit the most from their services or products. This can be understood by analyzing various factors like:

> Age
> Hobbies
> Purchasing habits
> Current market trends

These aspects can be easily studied using direct sales software with market research tools and customer analytics. The software will help you to identify your potential consumers by analyzing market trends and patterns. It will also automate your processes so that you can concentrate on growing your business.

Once potential customers are identified, different means can be used to connect with the individuals directly. This may include:

> Individual meetings
> Phone calls
> Online meetings
> Social media
> Conducting events
> Customer references

Direct sales businesses can successfully market their products and develop meaningful relationships with customers by knowing who they are and where they can be found.

They first create a very defined customer avatar. Once that is in place they can:
1) Buy leads
2) Email marketing
3) SMS marketing
4) Paid ads

The customer avatar is the most important element, constantly review it by testing and improve on it as you (hopefully) create a database of actual customers.