Convertible Debt for Startupsby The Startups TeamConvertible Debt is a “loan” that converts into an equity investment at some future date at or below a specific Valuation Cap. It’s a popular way for early-stage startups to raise money versus a traditional equity funding round. Continue reading to understand how it works in further detail.Continue
The Problem with "Local Advice"by Wil SchroterIt’s natural for anyone to seek advice from people who we think know more than we do but it doesn’t necessarily mean that what they know is beneficial for Founders.Continue
How to Create a Customer Journey Map for Your Inbound Sales Funnel by Adam SteeleA customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more. Continue
7 On-Page SEO Tips That Will Help to Boost Your Search Engine Rankingsby Adam SteeleSearch engine optimization involves using certain tactics to help your website climb the search engine results pages. Here are 7 tips on how to increase your business' on-page SEO.Continue
Do We Need Offices Anymore?by Wil SchroterThe idea that more work gets done inside the office is no longer as effective as it used to be. An office setting may not be that substantial anymore for Startups. A lot of businesses are being run remotely and by far, they are progressing well.Continue
When is the Right Time to Give Up Equity?by Wil SchroterEquity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger. Continue
Why Should I Avoid Paying People with Equity?by Wil SchroterAs Founders, we tend to spend equity like it's free — only to come to learn that equity is not only expensive now, it's way more expensive later as the company grows. And we now hold less of it.Continue
When to Raise Fundsby Wil SchroterThe need to raise startup capital is probably far less critical than you think.Continue
When Startups Shed Their Skinby Wil SchroterWhat happens when the people who helped start a company are no longer qualified to work there?Continue
Key Crowdfunding Statisticsby The Startups TeamCrowdfunding is a rapidly growing industry. In this article, we explore key statistics including the average raise sizes, the impact marketing has on average raise, and the underlying demographics driving crowdfunding.Continue