Coach – Consultant – Explorer
An open beta or an initial limited access for 100 users, or something like that? If it's a good game, it'll grow organically from there. Encourage people to share their experiences via Facebook and Twitter.
Clarity Expert
Your best bet to get traction quickly in USA is to advertise on mobile ad networks. You may need to advertise on CPM/CPC basis instead of CPI if you have a paid app so make sure you understand your user lifetime value and watch conversion rates closely so you don't overspend. That said, depending on what your niche/vertical is, there are many other ways to market non-gaming apps.
Find your calling. Master your career.
Being bold and assertive, both in terms of communicating a vision as well as standing up for yourself, is something I've struggled with as an East Asian entrepreneur, and it's something I also see other Asians/Asian-Americans struggling with. Growing up, my parents always instilled a respect for hard work beyond all else. If I worked twice as hard as the competition, I'd achieve my goals. But what I realized as an adult is that your work ethic is just one part of a successful career. You need to know how to promote yourself and how to influence people, and these were areas that I was totally unprepared for. What was perceived as "lack of confidence" was really mostly shyness and a desire to keep my head down and plug away. You can lose out on a lot of opportunities with that kind of mentality. What changed it for me was reaching out to non-Asian friends and peers who I admired and asking for their take on how to deal with a particular situation. How do I sell myself in this email? What kind of approach do I need to take with a prospective client that will allow me to close him or her? I'd then use their suggestions as close to verbatim as possible, and ignore the natural feeling in my gut that said, "Stop! This is not polite!" and push through. The results were undeniably better this way, which was encouraging, and over time, these new methods of communication and assertion started to become habitual.
Innovation Consultant
In italy you have a saying along the lines of: "Doctors usually suffer from what they cure"... meaning they're too busy being good and helping others do that one thing that they don't do it for themselves. I see the same for myself: I have 50+ apps in the App Store but unfortunately none of them are at levels I help my clients reach. Greatness requires time & effort, which we have a limited amount of. In short, just because they haven't implemented what they preach doesn't mean they're frauds. However, always remember to make your own choices.
Increasing Revenues
2
Answers
It depends on the stage of your business and how honest you want to be with yourself (hopefully extremely honest). Most people are in denial about where their business is. One off sales bonuses, etc. dont work. Let me know if you want to hop on a call, I have used a lot that work.
Clarity's top expert on all things startup
I would disagree with Laura's advice about allowing your communication system to operate in-tandem to what you're trying to displace. Hospital staff have very little appetite to learn or adopt new systems, especially for mission-critical work. I also disagree with the idea that your competitors are an ideal partner. They will force you to adopt their processes and live by their rules, severely limiting your upside and will often waste your time with misleading signals of interest. Has this objection cost you any sales yet? If not, don't over-think this. Is it an objection that you've just been given and you're about to close or lose a sale over? If that's the case, call me or someone and talk through this right now. Otherwise, focus on ensuring that the client is totally bought-in to using your software (trial or otherwise). If this issue comes up, you have a number of ways to address this: Generally speaking, even with mission-critical software, the due diligence doesn't include financial analysis of the vendor. So just project the confidence that you *will* be around and you should be fine. If not, there are actual contract-specific language that you could use to address this but you really should avoid that at this stage.
Since part of a reason you have people donating money is either they believe in your story or mission or they want to be a part of what you are making. So getting a well known actor involved and utilizing him in any capacity would help you achieve your goal. Also placing your video pitch in well established sites can give you a leg up. Don't count on the people that already visit kickstarter.
Clarity Expert
You can still do it anyway. This is the old method. Replace the search keyword. Also Facebook intends to launch conversational search soon. So do not build one unless you intend to code it yourself https://www.facebook.com/search/results.php?q=trident%20bkc&type=eposts&init=quick&tas=0.09978408319875598
Online Marketing
5
Answers
CMO
Moz.com is a great resource for any knowledge level. They offer advice spanning from strategic level through to in-depth technical tutorials.
Experienced strategist
It's a difficult one to answer because Hubspot is a continuously evolving platform. What isn't working so well today will be great tomorrow. The speed at which they are developing is mind blowing. I've been watching this now for 1.5 years and it's pretty amazing. They're doing some pretty cool stuff and constantly pushing the boundaries, I wouldn't want to single any one thing out, none that might not be 100% of the parts will remain so. I just don't know in which order they develop but I know they have a team behind every aspect and like I said keep evolving the product. So if the question comes of whether it'll be a problem because perhaps there is something that another software might be better in, it won't be long before that's no longer true. Buying into Hubspot means buying into constant change and evolution - that by itself could be a bit of an issue for some people but in my books that's their greatest plus, despite the constant learning curve.
Step 1. Write 10 epic posts that mention the work of other well known influential people in your niche Step 2. Reach out to these people and ask them if they'd give you their opinion on your posts. Get them to leave their opinion in the comments. Keep asking until you have at least 10 people who've left comments for you. They will also probably share you content on their social networks if it's good enough. Step 3. Follow these people on Twitter. Find out who they follow, and follow them too. Start retweeting their tweets every day. Over time, they will start to know who you are. Step 4. Syndicate your content onto other sites like Quora, Medium, and other high traffic sites that target the same niche as you. Step 5. Use ManageFlitter to build your Twitter following. Reach out to more influencers on Twitter and ask if you can interview them. Most will agree. Publish these interviews and then promote the heck out of them. The people you interview will most likely also promote your posts. Step 6. Repeat this process over and over and keep expanding your peer network via Twitter and LinkedIn. This is how I grew my blog to 10,000+ visitors a month and it's still growing.
Clarity's top expert on all things startup
I've spoken about what seed investors look for in founders here: https://clarity.fm/a/476 I think you're going to have a really tough time raising money for this even *with* significant traction. It looks as though you are blatantly ripping-off Pinterest (even using "Repin") with an unsophisticated back-end and lack any content-specific focus. Even if you get lots of people using this, the question will be how this becomes a very large business, and given the companies that are "out in front" of a business like this that still haven't answered that question, it's going to be very difficult for you to articulate something credible to answer that concern. At this point, it's very difficult to see this project attracting the trust or interest of respected or admired Silicon Valley investors.
Co-founder and Chief of Strategy at Motto
Hello! I'm the co-founder and brand strategist of Motto, a brand strategy and design firm. We help companies launch, grow and reinvent their brands and build CMS, responsive websites using ExpressionEngine and Wordpress for our clients. I'm wondering if you could provide a bit more detail for me regarding your question so I can best help you. With regards to best technology to design a website, can you elaborate on what the purpose of the site is and are you looking for a platform to build it on or primarily a way to design the site itself? That will help me determine how to give you the best recommendations. Look forward to hearing from you!
Clarity's top expert on all things startup
You can but it's dangerous. You want validation from your idea to come from who are truly likely to be your customers. Also, the setting creates more bias to answers then what you'd want in a good customer development process. This is a great place to ask about how to go about good customer development and I'd be happy to help in that area. Look at my other answers around these topics as they might be helpful to this question as well
Chairman & CEO at Power One Digital
Yours is a common question! There are a great many factors you must consider when setting your price/rates. People tend to penalize themselves both when they are experts and when they are not. SMARTSTART has published a guide specifically about Pricing that teaches people how to put the right price on anything you sell. You can get a free copy at http://smartstartcoach.com/smartstart-pricing/ It has helped a great many business owners. I encourage you to download it, read the whole thing (it's under 100 pages) and do the pricing assessments included in it before setting your rates. As you'll see within it, "level of expertise" is not the most critical factor in pricing and your price is an important form of communication to your client. Hope the eBook helps you with this. -- Linda
Senior iOS Developer & Internet Marketer
20-100k/day depending on their size - it's a big investment. Why don't we hop on a call to discuss further and next steps to help you target them?
Digital and Marketing Strategist
I haven't done it personally but I know of a few that have. I think it's a brilliant way of doing things though. Check out some campaigns on kickstarter and indiegogo to see what works well. Look for Pebble on kickstarter or space monkey. It's also worth doing some customer development with your audience to see what would work. It's difficult to be specific but I would think about the following in relation to your questions. 1. Give them something of tangible value. e.g access to the app, delivery of the product 2. Give them something that people can only get if they pay e.g early access to an invite only beta 3. Give them an incentive to tell their friends. Reward them for doing so. As I say, most of the ideas of what will work will come from your target audience.
I would use Magento, you can host it and use any payment gateway to setup the payments and a shipping system to create efficient logistics. Let me know if you need help creating the store.
Multi-exit founder, angel, top mentor.
I'm a fan of the model where in order to get feedback / have it affect your profile and ranking, you have to give feedback first. So whomever gives feedback first it's held in escrow until the other party does it too.
Clarity's top expert on all things startup
Geez, if you are asking this because the person or people building this don't know the answer, you don't have a technical team capable of launching your "thing" ASAP. This is such a basic technical question that you need to stop what you're doing and find a competent technical co-founder before pursuing this idea any further.
CEO at RSMuskoka.com
http://www.nyc.gov/html/dof/html/business/nys_sales_tax.shtml cleaning - city an state =8.875%
Founder/CEO Clarity Health Inc., Software Engineer
with a product like this, I believe you need to be in a location and position to show the product to consumers. Have you exhibited at The outdoor show, or Boat Show. This would be ideal for yacht clubs that move boats on trails at start and end of season? Setting a booth or display at local yacht clubs could help get interest and word of mouth.
Educational Technology
4
Answers
President - In 28 Days, LLC
There are a lot of things to keep in mind that would make this answer REALLY long. But, one of the most important is simply to remember your audience. As educators, we tend to get caught up in scholarly jargon and forget the simplicity that we need to reach our audience sometimes. Also, be specific to which level of audience you are targeting. Elementary? Secondary? Higher Ed? And lastly, don't overanalyze. Create a plan, then GO! Course correct on the way!
Clarity Expert
This is anecdotal and I don't have data to confirm but the legal industry is very traditional - disruptive and innovative products can be a tough sell. I think the most important question that you need to answer is do people need legal translations?
CEO & Co Founder at Übank
Hi! First, i would not give for free the service, even if the money they would pay is going to go support their communities, you want to build a 100 years business and not a 6 months hobbies. The best way to make them use your product, is giving them a free trial period (1 or 2 months) and after using your service you calculate with them the ROI (return over investment) of having an online presence. By seeing in real money that your service provides them more sales is going to make that they want to use your product. Dont start with all the businesses. Choose a little segment of businesses (like little retailers or gift shops) and talk to them and show them your solution, if they dont validare your solution, change to other segmento until you find the one that are willing to pay. Maybe the solution you are proposing doesnt solee their problem and you should change or iterare the solution. Hope it helps!