Website Management
3
Answers
Use Gmail to import everything into one account. https://support.google.com/mail/answer/21289?hl=en It's a good idea to keep accounts separate though if they are for different purposes. You can setup filters in Gmail for important emails. I also find it very helpful to use Google Chrome's User Accounts to easily switch between different Google accounts. Feel free to call me at 812-650-4405 if you want to discuss this more.
President - In 28 Days, LLC
I have a program that goes through that with you. Delaware is good for incorporation because of its tax laws. But there is much more to consider than just that. First you need to clarify your idea. Determine if you are ready to run a business and have the mindset for it. Then, look at your target, what you are selling and who you will sell to. The legal pice of things is made very easy in some states through the office of assessments and taxation. I would also start with the Small Biz Administration, sba.gov. THere is a lot of help there. Also, SCORE.
Senior iOS Developer & Internet Marketer
You need to check your analytics and see where your visitors are leaving. Also test your sales copy and modify it until you see results. Give me a call if you would like some in depth help.
Comprehensive digital strategy.
If you're looking for agencies who have it down I'd recommend Ogilvy Social W+K Social and RGA. But it really depends on how you want to position your agency, you'll see they all take pretty different approaches. https://twitter.com/SocialOgilvy https://twitter.com/WiedenKennedy https://twitter.com/rga Before looking at other examples I'd recommend figuring out who exactly you aim to be or who your customers want you to be and go from there. There are hundreds of ways to do social and the only definition of right or wrong that counts comes from your clients.
You're targeting a b2b product with a $1 payout on a trial full-form lead submit -- this is never, ever going to work, no matter how well you advertise it. The best advice I can give you in this scenario is to find a better offer to run.
Product Marketing + Growth
For me personally, no. However, what you really need is a larger data set. Gumroad just did a post on prices ending in "9": http://blog.gumroad.com/post/64417917582/a-penny-saved-psychological-pricing 37signals started with prices that ended in 9: http://37signals.com/svn/posts/1287-ask-37signals-how-did-you-come-up-with-pricing-for-your-products ... but they later did research and found it didn't matter (for them). The answer for YOU will likely be to test these things for yourself on your SaaS app.
Thanks for reaching out. Do you want to meet in person? I am in San Francisco/San Mateo location. Best, Sean
Clarity Expert
Build your audience first...not the product. Check out Amplification (http://buildandlaunch.net/book/amplification/) by Justin Jackson (http://twitter.com/mijustin)
CEO at RSMuskoka.com
a) are you good at selling? b) can you afford to hire someone? c) do you have time to sell? Until you can afford to and literally don't have the time too, my gut says do it solo.
Mark O'Brien wrote a great easy read on this exact topic, it's called "A Website that Works" - http://www.newfangled.com/a_website_that_works This is the philosophy that Newfangled is built upon, so let me know if you're ever interested in partnering with us for consulting or development. Good luck!
Clarity Expert
Develop a strategy and a plan. Check out http://Fizzle.co - They have a 13 week ste-by-step guide.
Founder at The Superhuman Project
The suggestion by James is great. Here is another good option that you can look into: http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing Great foundation for the basics of marketing.
Tax Strategist
I will answer this is the simplest form I can. Basically in every country to conduct business in you will need to pay taxes in that country. If you have an office, employees or your revenue comes from that country you have to pay taxes. These taxes will include State, Federal and Sales Tax. Moreover, this at the beginning will make you think you are paying double tax since this income also has to be paid with your local government, but it isn't so bad. This could be a great opportunity to build a tax strategy where you can take advantage of multi country taxation which can lower your overall tax bracket. There are several steps you have to do to conduct business in the US, such as incorporating first as a foreign corporation in the state you chose (Preferably one with no state tax) then filing your taxes. Your tax preparer in Canada will have to take this in consideration since there are forms he has to fill out to cancel either you Canadian Income Tax or your US tax preparer to fill out the return not to pay taxes here but in Canada... whichever tax you have to pay depending on the international treaties they have.
Mobile applications
6
Answers
Owner at Sysmarine
You should try to engage people using social networks, it is easier to spread than email. The conversion rate on emails are low but is still a valid tool for that. Send and email with a simple and objective message that will make people want to try. The best way to have feedback from users is to watch them use the app. You should put them on the hands of everybody that you can and without any instrucions and just watch, don´t even say that the app is yours. Try to do it a lot. If you want feedback from others, you can include the feedback form inside the app and suggest users to answer occasionally. I would also strongly recommend to use a tool as Flurry Analytics. Is the best way to get data from how is the use of the application. Pay attention to those data and be open to change your app a lot, you may need more features or cut some off to make it easier to use. If you need more help please contact me.
Marketing Strategy
20
Answers
Student of Making Money
I have no experience with salons, but marketing is my thing. So I'll give you some suggestions of what to think about, followed by what to do. Do you have clients already (let's say from your working days at another salon)? If so, you can start profiling them. You can ask them to fill out a form in exchange for a free gift (maybe one of those creams you use in the salon), or an entry to a raffle (where the prize is valuable). In the profiling, you want to look out for which neighborhoods they live in, what kinds of activities they like to do, what kinds of social events they love to do, and their occupations. Then, using each of those profile data, you can market to more prospects who share the same characteristics. For example, - You can set aside a budget to send flyers to specific neighborhoods. In order to get people into the door, maybe you can offer a certain procedure for free in exchange for opportunities to win new regular customers. (You could theoretically do this with Groupon too, but you have less control of who comes into your door) - You could set up joint venture relationships with organizations like ball room dancing schools, professional associations, etc. You could offer an exclusive discount with those groups to entice potential customers to try out your service. More opportunities for you to win regular customers. - With certain demographic data, you can probably make the same offer by advertising on Facebook. If you target specific enough, you can get the price of acquiring the lead to be pretty cheap. You would have to figure out your typical lifetime value of your customers before deciding whether advertising on Facebook would be worthwhile. One last thing, you can offer gifts for your existing customers if they refer you people. If you have any more questions, I'm happy to chat with you. Hit me up on this platform.
first, please put a bit more effort into your question, it's barely comprehensible. regarding your employee: talk to him, find out what level of ownership and what risk profile tickles his fancy. leave room for increases in the future. open communication + transparency --> make sure everyone's on the same page regarding expectations, roles, time commitments, etc. good luck.
Clarity Expert
Starting with a question "What is it that the companies look for when they decide to sponsor an event?" I am quite sure the answers would be "Age of attendees, number of people attending (so they can figure out cost of reach (sponsorship amount / number of attendees), type of the event, general profession of attendees etc.). Using that information you can build individual landing pages that speak to that particular type of the company. For example, if you are trying to sell to a law firm, landing page that shows demographics from NYC LegalTech will go a long way. Option number two (this worked for us, so I am not sure how it would translate) is finding a list of attendees from the particular conference and then creating demand by sending "These people are looking for solutions like yours" emails to decision makers at the companies you are targeting. Hope this helps a bit. If we view this from a bigger picture perspective, you need to do what advertising industry has been doing for a while, and that is, you need to break down each event into key metrics and demographics and then use those to sell to the prospective sponsors.
SaaS Business Coach, Investor, Founder of Clarity
Getting customer to prepay is difficult if a) you don't give them a reason, b) you ask the wrong type of customer. ** Assuming you're doing this for customer development, not just to build revenues *** Giving them a reason: I usually say "we have an early adopter program, and we're only signing up 10 customers that will get a discounted rate, and help us co-create the product over the next 2-3 months". Asking the wrong type of customer: You need to find customers that are early adopters. So what do they look like? We'll, they use technology and or have tried to solve this problem themselves. Maybe it's because they have an Instagram account, or know about SnapChat`? Maybe they donate to Charity:Water, etc. Try and think of things they might do to demonstrate that their early adopters, and approach those customer - not the laggards. Hope that helps.
Conversion rate optimization expert
You might try hiring him/her via oDesk. I think it's the simpliest way to go.
EIR at 500 Startups
Please realize that my suggestion would be slightly different if I knew which two countries. However, without knowing that here's what I'd suggestion: 1. Since you're just getting started figure out which country provides the best legal benefits for starting a company. This should include tax benefits, legal protection, and ease when it comes to filing paperwork (incorporating, managing payroll, taxes, etc.). This will undoubtedly save you time and money moving forward, and staying lean. 2. Once you've established your home base country, you'll still need to hire people in the other country as you scale. You may want to think about using a service like oDesk or Elance, not necessarily to recruit people but to manage ALL the paperwork associated with hiring international people. They will of course be given contract status. If you are going to be providing employees equity then I'd suggest consulting a lawyer for how people in the non-home base country will be treated. 3. Reporting revenue. You need to be very careful about whether you are providing goods and services. If it's goods keep in mind that you might be subject to tariffs. If you're providing services then I think you might be in the clear, but please double check. Finally, some countries might have an issue with where the revenue was actually made i.e. are you sitting in your office in your home based country while servicing clients in the non-home base country, or are you actually in the non-home base country. 4. No matter what you'll need to setup a remote working environment for yourself. Invest in the best technology you can, and find clients who are willing to utilize your services on a remote basis. Here are a few additional posts on running a remote team that I've written: http://femgineer.com/2013/09/running-remote-and-making-progress/ http://femgineer.com/2013/03/how-to-transition-to-a-remote-team/
EIR at 500 Startups
In general it's hard to scale an hourly business. However, here are a few suggestions: 1. Offer a lower rate tier where you can capture a lot of people such as group coaching. You'll need address topics that are general to the group, and make sure that the people within the group are similar enough, but don't feel like they're competing with each other. 2. From the group coaching you can suggest people upgrade to a higher price such as the $4K for 6 1-hour sessions to address specific needs and provide the high touch individualized attention they're looking for. However, I'd still be cautious about letting people know how much they're paying for an hourly rate. 3. Can you productize this service in any way? Most businesses scale by productizing their information. If you can create learning modules for people to go through, then you can have the complete work on their own, then use 1-1 time more effectively.
CEO & Co Founder at Übank
The best way to find the best market or customer is to choose one segment with one "solution" and start talking with them. See if they realy have a problem and which should be your solution to solve their problem. If you realize the segment you chose is not the best, look for other and repeat the process. By doing fast experimenta you will learn a lot and find if your business is a good one for your customer! Hipe it helps!
Tree Care Specialist & Tree Climber
Check out https://www.balancedpayments.com/ They are made for marketplaces. Airbnb CEO among others invested in them and they have some of the best pricing/payout fees. Also some good info on http://www.collaborativeconsumption.com/2013/10/08/online-marketplaces-are-hard/ One of Balanced Payments co-founders is writing this blog series on marketplaces.
Clarity's top expert on all things startup
I'll answer the question two ways: First, a note of caution. The recruiting space is incredibly crowded (I'm an angel investor in a company in this space) and there are already a few companies addressing exactly the pain point you're describing, mostly through social proof, contesting, and other venues. Also, generally, the social recruiting space is *really* hard to raise money post seed. There are so many companies that have raised great A rounds who just haven't lived up to investor expectations in this arena, that there isn't a lot of excitement that people can "beat" the execution of the "best" which haven't been "good enough." So if you're thinking about building a business here and plan on raising venture funding to scale the business, think very carefully about whether this is really your passion and you and your team will be good enough to be the best, keeping in mind that there are some really smart people who have tried before you. Now to answer your actual question: Recruiters, especially technical recruiters, live on LinkedIn. You can easily find them, and I'd literally do a search of the top tech companies that aren't LinkedIn, Facebook, Google & Twitter. They already have such well-tuned machines, that their people, no matter how junior, will talk about their existing systems vs be open to a new platform. Think about fast-growth, billion dollar plus valued companies that are still looking to "fine-tune" their recruiting machine. e.g. Snapchat and all mobile messenger companies, the best and fastest growing eCommerce companies, even Pinterest is still putting together their recruiting engine. Use LinkedIn search to find the recruiters, look specifically for people who have been on the job for less than a year, and then send them contact requests. The more technical your own LinkedIn profile looks, the more likely they are to talk with you. Happy to help in any way I can via a call. I know this space pretty well, and despite all the concerns noted above, still believe there are opportunities to build great businesses.
Clarity Expert
Try the telephone test. Every time someone in your family or someone else at the company calls you, answer the phone with the name. How does that feel to you? Does the person at the other end understand exactly what you just said? Try the cocktail party test - imagine you're at a football game or a cocktail party or a concert, and the person next to you asks where you work. You cup your hand over your mouth and yell it to them over the noise. Did they understand what you said? Does your name sound like something you don't want to be associated with (Terrace / Terrorist)? Try a Google screening - and don't just Google the name itself - write down 15 ways the name could be misspelled. Google them all. Is one of them a competitor? An escort service? A reunited '60s rock band? Look into The Elbow Room. Technologies change all the time, business plans evolve. Does the name give you elbow room to grow, adjust, or even completely start over, either with technology or process? These are a few ways to judge between some finalists.