Conversion Rate Optimization (CRO)
4
Answers
I Grow B2B SaaS. Clients: Hubspot, QuickBooks...
Top 2 tactics: Existing Users and Industry Influencers. First, leverage the existing user base. Incent referrals with $5 for every new free user they get to sign up and start using PT Engine for a new domain. Second, reach influencers and offer them the same deal when they tweet / post to / email their audiences. Make the offer a 60 day free trial instead of the standard 30 day so that they are providing value to the people they refer as well. This is critical - don't make them feel sleazy, make them feel (and look) like heroes to the connections they share PT Engine with. That's $9k to get 1800 users, leaving you $1k for graphics, referral tracking system, administrative costs. I assume the $10k budget does not include your time - if it does you'll have to reduce the incentive, which will definitely make it less appealing. If you want to dive deep on reaching influencers, schedule a call with me at www.clarity.fm/ryandraving
No B.S. Startup Advisor and Growth Marketer
I see many great ideas here and strongly agree Facebook is a great avenue. Outside of all the "Online" answers I'd also suggest forming partnerships with other businesses in your local market that work with a similar audience. Do an open-house together, referral agreement or other simple partnership type of arrangements. I'd also suggest working with local realtors, PTA Moms and get active in the community events. These all helped me just as much locally as online advertising (if not more). Good Luck!
Marketing Technology Consultant & Hubspot Expert
There are a lot of players in this market. Many that integrate with all the major CRMs and append and clean data. I would say I get at least 1 email a day from a data vendor and I have been on countless demos and calls and because my client is so niche they never have more 5-10 records even viable for me. I am sure for larger companies with broader markets this works well. They all tend to have very aggressive sales outreach. I have one company that has called me every 3 months for the past 2 years. At this point hes basically just asking about my health and the weather :)
Clarity Expert
First of all, what you have is a provisional patent **application**. For now, the provisional patent application is not publicly available. This can be a big advantage to you. You can use this time to improve your invention and file additional provisional applications. If you don't plan on making/practicing the invention yourself, you should make sure to try to think of everything possible regarding how that invention can be improved. This would (hopefully) come naturally to a practicing inventor. When you file your non-provisional application, your disclosure will be made public ("published") 18 months from the filing of the non-provisional. While your applications are not publicly available, I suggest waiting until you file your non-provisional application(s) to talk to others. Quite often, provisional applications do not have the detail or the scope that the non-provisional will have -- due to the time spent on getting drawings accurate and making sure everything is included in your non-provisional applications. It is best to have a complete application before talking to practicing companies. Sophisticated companies will take advantage of information not disclosed in your provisional application to file their own patent applications. If your applications are not publicly available (or even they are published), you should sign confidentiality agreements (non-disclosure agreements) with anyone you talk to about licensing or buying your invention. Keeping track of who you talked to with confidentiality agreements can be the basis for "notice" of the invention by an infringer -- when they eventually steal your invention. You can sell your idea anytime, but a provisional application is worth a lot less than a non-provisional application which is worth less than an allowed application or issued patent. Provisional applications are generally not as complete as they could be -- and require additional time and finesse to complete the non-provisional application. In terms of appearances, if you are not willing to put in the money to file the non-provisional application, the invention is likely not worth that much money. Companies as well as non-practicing entities may look at provisional applications, but not for long, and will not give you the kind of money that you may get from selling a fully examined patent. Of course, it depends on how good your invention is.
Tech entrepreneur.
Have you tried attending local UX networking events and rubbing elbows? Websites like meetup.com are a good place to identify these events. Best of luck!
CPA working with Startups
The income should be reported by the individual or business that provided the service and earned the income. If the 1099 is in your name, you could ask the issuing Company to change to the S-Corp if that is who earned the income. In the future, have a written agreement between your S-Corp and the Company you are providing service. Also, provide them with a Form W9, so they know where to report the 1099 income at year end.
Marketing Technology Consultant & Hubspot Expert
Could it be called Sketchy? Yes. Does everyone do it in every industry to get insider info on competitor pricing and presentation.... Pretty much. With that said if any do present as people you would like to work with, then for sure let them know what you were doing, that they made the cut, and that you would be honored to work with them.
I Grow B2B SaaS. Clients: Hubspot, QuickBooks...
Start by getting a doctor to 'sponsor' you - to recommend it to their patients. Give them a few for free so their patients can try it out - which will get the physician sold on it. Meanwhile, also start reaching out to the right people in the appropriate insurance companies through LinkedIn and via email. You may also want to connect with people who have been in Insurance - like Jeff, Daniel, Craig, or Liran here: https://clarity.fm/search/insurance When you reach out to executives in insurance, keep it personal, and tell them you are looking for their advice. I have a 12 step system to walk you through the sales process once you get a call lined up, but to get you started you could read The Little Red Book of Selling (quick read) or The New Strategic Selling (dense but invaluable). SNAP Selling is good too. Remember, this is all about relationships, so start with personal. InMails recently changed to make it easy for you to keep costs down for outreach. As long as you get a high response rate, your cost of $10 per unanswered InMail will go a long way. If you can't use InMails, try sending samples with testimonials and call them to discuss the day after you expect them to receive it. Use FedEx sign on delivery to increase the chance it gets to them instead of a mail room or secretary.
22 Year Vet Digital Media, Exec, M&A, Entrepreneur
It is difficult to give you a clear answer without knowing more about your company and product. Are you looking to sell or just want someone to advise you on what/how to do it?
Digital Marketing
7
Answers
Strategy Consultant | Marketing | BI | Analytics
This kind of problems a lot of companies face but obviously there is a solution. Although, it would involve huge amount of patience and dedicated efforts but result is guaranteed. Intensive use of LinkedIn is the best bet instead of focusing on keywords. A lot of people do use LinkedIn but their experience of generating qualified leads is not that great. I suggest you look for LinkedIn expert/Lead Gen Company who can help you to mine qualified leads which can eventually become your customers. I am saying this based on my past experience of working with some of the top MNCs across the globe. Should you need help, feel free to get in touch with me.
CISO for GDPR, FERPA, PCI and HIPAA Compliance
Distil Networks is more like a CDN (Content Delivery Network), so every traffic to customers website should pass through Distil server. In other words you have to point your DNS to their CDN (that can potentially bring down your site). They keep analyzing your website through out and if the traffic is found malicious they block. As you asked about competitors, ShieldSquare as a potential alternative, offers following benefits over Distil: Non-intrusive API integration that will not affect your website performance and uptime. Zero False Positives that will ensure that your genuine users are never troubled. I can offer more direction if I know more about your environment. Best Regards, Steven
Early-stage Startups
20
Answers
Startup CTO and Lean Startup expert
Before I get to your question, let me give you a tip: always aim settle questions of payment before the work happens. It is ten times easier to agree on a price beforehand, and having done that doesn't stop you from changing it by mutual agreement later. The problem with paying cash is pretty obvious: you don't have a lot of it. The problems with paying equity are subtler. The first one is that early-stage equity is extremely hard to value. A second is that equity transactions require a lot of paperwork. Third is that entrepreneurs tend to value their equity much higher than other people would; if not, they wouldn't be starting the company. And fourth, people like designers are rarely expert in valuing businesses or the customs of of startup equity valuation. In the past, I've both given and received equity compensation, and it's a lot more of a pain than I expected. In the future, what I think I'd try is convertible debt. That is, I'd talk with the designer and agree on a fair-market wage. E.g. 100 hours x $100/hr = $10k. The next time we take investment, the $10k turns into stock at whatever price we agree with our investors, plus a discount because he was in before the investors. Note, though, that this will increase your legal costs and your deal complexity, so I'd personally only do this for a pretty significant amount of work. And I'd only do it for somebody I trusted and respected enough to have them around for the life of my business.
Serial Entrepreneur I Digital Marketing Expert
There are different ways that you can make a profit from a Facebook group. The key is to understand your audience and know what type of services/products they would be interested in. You can charge businesses or companies that are looking to target that specific audience a flat fee and post their products/services on their behalf. You can add affiliate links for products or services that are relevant to your audience and earn commissions on the sales/leads generated from those links. You can sell advertising on a CPC basis. Etc...
Business Strategist, Entrepreneur, Speaker
I agree with Mark in that it truly depends what you’re trying to accomplish. Is this a business that you plan on keeping for yourself and/or family, or is there a different exit strategy in place such as selling the brand, an IPO, or being acquired by another company. When it comes to business and deciding the corporate structure, there’s a few things I’d recommend considering. 1. Entity Type (there’s pros and cons to each type. Check with your CPA) 2. Revenue Model (yes, even NPO’s need this) 3. Business/Strategic Plan 4. Customers - What do they look like and how do you find/reach them 5. Exit strategy. Let me know if there’s anything I can do to offer further clarity to you!
Webinar Development
5
Answers
Business Strategist & Conversion Expert
Hi, your question and your statement following are about two different things. A video recording and a webinar are not the same thing. A webinar is a live event that is recorded into video format. You invite people to attend, get them on a list, remind them to appear at the right time and place, then present live. Afterwards, your webinar is available as a video--though some media type conversion may be required--and you can use it as a "rebroadcasting". The second thing you described, in which you would be talking over a Powerpoint presentation to no one, is a marketing video. Yes, the end product is similar; however, the webinar is presented to live prospects. If you want to record a voiceover on top of slides, and then use this to present an offer at the end, this is called a Video Sales Letter or VSL. At any rate, you have all the stuff you need to make a marketing video or VSL. You may benefit from buying a microphone or headset with built-in mic if you don't already have one, as laptop microphones are generally pretty bad. Screen capture your slides and your voice, edit as needed, upload to Youtube, Vimeo or the platform of your choice. After this is done, you'll probably want to embed it into a web page with some sales copy around it and a Buy button. Then you'll need a way of driving traffic to that page, and probably a squeeze page and autoresponder to capture the email addresses of those subscribers. If you're going to run a webinar, you could use GoToWebinar, which is the sort of default standard (it's not great, but it has been around forever), another platform or even Google Hangouts On Air. After recording, you'll have the video file--convert from GTW with Handbrake or download from Youtube--to edit or embed as you wish. So figure out whether you want a live audience or not. If you do, then you'll need a way of attracting and signing up that traffic, and then presenting to them. If not, you can simply record your presentation. But either way, to make use of the recording afterwards you're going to have to have a way of driving traffic to it, and a way for people to buy from you...and that's probably going to be a web page.
Marketing Technology Consultant & Hubspot Expert
This company is local to me and I have heard a lot of good things from them in the startup communities here. http://tealium.com/
Competitive Intelligence
2
Answers
I Grow B2B SaaS. Clients: Hubspot, QuickBooks...
BuiltWith is awesome, but not for this. It only shows you what sites are built with the tech, and often Magento / Drupal developers have websites for themselves that are on simpler platforms (for example, a Magento developer isn't selling products so they don't need an ecommerce platform like Magento for themselves). Here's the list you need for Drupal: https://www.drupal.org/drupal-services Here's a list for Magento: http://partners.magento.com/partner_locator/search.aspx Hope that helps! Most platforms have developer / agency directories like this.
Marketing Technology Consultant & Hubspot Expert
Why don't you do a design hack rather than change. Add in the image of the actual report they get to get people excited. Also add it to your sidebar of the site and have your right side pop up show up further down.
Software Engineer at Clarity
It is not. Clarity Answers is not meant to be a place for advertising.
Incentive Programs
2
Answers
Raised $100M for startups, BTC since 2013
Here are a couple of marketplaces where the user will always have the option to "shop" outside the system but always comes back because of convinience. Udemy.com, Tareasplus.com, Clarity.fm, flippa.com, 99designs.com, fiverr.com,
Business & Digital Advisor for SMEs ($500K - $25M)
Advertising is one of the ways to get traction, but for most brands it takes over 6 months (or a year) to build any income at all. It's a good way to promote local stores or coffee shops, and cheaper products, but the cost per click is high for online products and the initial investment is significant, and often acquiring a customer costs more than profit. For some brands getting a large number of initial users is essential to get the business profitable at a later point. Many startups invest in different forms of inbound or content marketing and build their steady traffic from freebies, tutorials and other relevant resources for their users, referral programs, freemium models and other tactics to bring users without investing in standard advertising. Advertising is a helpful addition when you implement retargeting pixels and promote to the right channels.
Social Media Management
4
Answers
technology innovation and business development
I personally use Sprout Social and manage 56 different brands from a single interface. It not only allows we do outward posting across all the major platforms with advanced scheduling, I can also get very detailed insights into the engagements of my post and all the essential demographics as to the audience. I really love that part. I am able to really focus my interactions for the different brands based on who is actually interested and create real conversations not just standing on a soapbox and shouting into the void.
Build a profitable business you love.
Start by triangulating all of your prospects (via Crunchbase, Angel List, and LinkedIn) with those angel and VC firms located in cities that do a lot of investing in the healthcare sector—e.g., San Francisco, Boulder, Nashville. Then, start connecting with founders/executives of those firms' portfolio companies and ask for intros.
CPA working with Startups
Doesnt matter for Federal Income Taxes, Only State Income Taxes. You will have to report the income in the State where you generate the income and reside. So report the income in California. But, If you do conduct business in Montana then you would have to complete a Non-Resident Tax Return.