Questions

People who reach the mentor's website, are looking for advice/counselling in regards to sensitive, private and important issues in their lives. Therefore, the potential clients want to be 100% sure that the mentor has the relevant credentials, experience, skills, beliefs and perhaps a specific me...

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Hello, I've worked with many CMOs, Marketing Managers, Sales Directors, etc. selling enterprise software with or to these personas. The main topics that these folks will be interested in will be lead generation, revenue generation, team enablement, thought leadership, among others. For whichev...

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No. Unless you have an agreement with the buyer in which it states that you have to. That said, if you are aware of a trademark issue when making the sale, and a problem arises for the new buyer, they might claim that you acted in bad faith and request compensation for damages and lost profits (...

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The easiest way to advertise on Facebook and IG is via Live video. Follow the 3 Es: Educate, entertain, or enlighten. Teach your audience, make them laugh or wow them, or enlighten them with a story about you. If you do the Live video on Faebook and you stay under 10 minutes, you can download and...

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Hi Interesting questions. I’ve successfully helped over 300 entrepreneurs and would be happy to help you answer these questions. After scheduling a call, please send me a message with all the background information (including the name of your brand, your target market/country, previous marketing...

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If your product caused skin issues with a consumer so bad that a court case has been opened it will hurt your brand and store like crazy. Mainly because this consumer now will leave a bad review, tell all his/her friends about the experience. And believe me future customers will find out what ha...

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You are smart to want to address the real need/problem that a company has in order to offer it value. There are no magical methods to do so. The best available methods are: 1. Research the specific company on the internet (use similarweb.com, and other similar websites). 2. Try talk to past/pres...

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The best methods would be to: 1. Improve your target customers (the people who are receiving your emails) - and not just mass mailing. 2. Personalize the email by using new technologies that adapt each email to the user - and not just by adding "Dear [name of user]. Here's a link to one of the l...

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I reviewed some of your videos and they are impressive. First of all, I would like to know why you think times are changing since SEO and PPC are still million-dollar strategies for lots of B2B companies if everything is done well. CMOs and marketing directors ---- you can reach them on websites...

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