It’s pretty simple, your offering has a lot of issues for what and how you’re targeting - you product, money, it’s a “commodity” so why you, your money, your firm? - The big boys (public) have tremendous relationships with big, known, credible capital sources. - They’re sophisticated so they ...
The first part if focus. Is there one user set that you are ideally suited for -- solve their needs and build your value prop around that. Many times, companies want to serve everyone so they end up with a watered down value prop that end up appealing to no one. Ironically, a strong value prop wo...
I really like the idea of specific benefits. "Have more time" is vague, but "get to your daughter's dance concert" is specific. Generally, if you can make the value proposition specific and something that your prospective clients can relate to, you've got a much stronger position than if you off...
Hey there; I've helped quite a few tech startups (mostly in travel & SaaS) nail down their value propositions, especially as it relates to copywriting & conversions. Just a guess, but could it be that you're focusing too much on differentiating based on your website's "features" or what it does...
If you are really thinking about building your product you should first do the alpha and beta. There is a strong community of tech people on Hacker News, ProductHunt and Reddit that will support your idea and even pay in advance if you can show a demo first. Give you an example: Dropbox. Drew (C...
What you are asking for has one simple answer: Marketing. I assume however that you would want a more specific how to guide for such marketing efforts. I won't venture in giving you a ton of possible irrelevant examples but I would like start our conversation by saying that if there is no marke...
Where do millennial and gen z artists hangout? What are their burning pains and aspirations? What language do they use? Do you truly understand what they really want? My perspective is that creating solutions to your target market's burning problems will increase your chances of success as a bus...